Marketing Operations Manager – Marketo

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop programs and oversee systems necessary for generating a steady flow of inbound lead traffic.

• Leverage Marketo capabilities to enhance the top of the funnel.

• Oversee the integration between Marketo and SFDC.

• Evaluate program requirements and pinpoint areas for optimization.

• Provide updates on the progress of email marketing campaigns and initiatives.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Manage extensive datasets while ensuring data integrity and quality.

• Track key performance indicators and dashboards, alerting leadership when intervention is necessary.

• Supervise lead quality, scoring, and routing within Marketo.

• Evaluate ad hoc analytics project requests and identify the optimal approach and team members.

• Guide marketing operations on data needs for analysis.

• Visualize data insights to engage stakeholders and emphasize implications.

• Prepare presentation slides for executive review.

⛳️ Requirements

• Must be a U.S. Citizen or authorized to work in the U.S. without corporate sponsorship.

• 3–5 years of experience with Marketo.

• 2–3 years of experience with Salesforce.

• Proficient in Marketo and SFDC integration.

• Strong understanding of lead management, routing, and lifecycle management.

• Strategic mindset for optimization and scalability in marketing technologies.

• Capability to thrive in a fast-paced, matrixed environment.

• Skills in program and project management.

• Self-driven and enthusiastic about marketing automation.

• Practical experience with dashboards and reporting.

• Skilled in creating presentation slides for executive review.

• Experience in managing large data sets.

• Team-oriented approach.

• Familiarity with lead nurturing and scoring is a plus.

🏝️ Benefits

• Health Benefits.

• Paid Vacation.

• Paid Holidays.

• Paid Sick Time.

• Ongoing Training programs.

• Opportunities for learning and growth in the MarTech sector.

• Performance bonuses may be available.

• A comprehensive benefits package may be offered.