Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary administrator for the essential marketing technology stack, which includes Pardot, Webflow, and GA4.

• Ensure smooth integrations between Salesforce, Pardot, and other related platforms.

• Oversee software license distributions, vendor partnerships, and contract renewals.

• Develop and sustain comprehensive lead lifecycle workflows from initial capture to scoring.

• Perform regular audits of database health and oversee data privacy compliance initiatives.

• Set up GA4 data streams and utilize AI-driven tools to enhance campaign execution.

⛳️ Requirements

• Over 5 years of practical experience in Marketing Operations, Sales Operations, or Revenue Operations within a B2B setting.

• Strong expertise in the primary technical ecosystem, including Pardot and Salesforce CRM.

• Demonstrated experience in managing lead scoring, grading, routing, and maintaining data hygiene practices.

• Knowledge of creating, documenting, and executing contemporary AI-enabled marketing workflows.

• Preferred certifications: Salesforce Certified Marketing Cloud Account Engagement Specialist or Consultant, Google Analytics 4 Certification.

🏝️ Benefits

• Health and dental insurance

• 401k with company match

• Flexible Time Off policy or generous PTO plan

• Up to 4 weeks paid bonding leave

• Tuition reimbursement

• Employee Assistance Program through TotalCare

• 24/7 access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events