Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lead management process, which includes scoring, managing the MQL lifecycle, and establishing follow-up SLAs.

• Collaborate with marketing, sales, sales operations, and revenue operations teams to assess lead quality and enhance conversion rates.

• Create and uphold audience segmentation frameworks to support campaigns.

• Process event and campaign lists, utilizing AI and enrichment tools to pinpoint ICP contacts.

• Ensure campaign data integrity by accurately and consistently capturing campaign responses.

• Manage and optimize the marketing technology stack (Pardot, Salesforce, etc.) to maximize utilization.

⛳️ Requirements

• Minimum of 3 years of experience in marketing operations, preferably within a B2B SaaS or healthcare technology setting.

• Practical experience with marketing automation and CRM platforms, along with a solid understanding of lead management, campaign operations, data quality, and reporting best practices.

• Experience with Pardot and Salesforce is highly desirable.

• A proactive and self-directed approach to problem-solving is essential.

• Exceptional analytical, organizational, and communication skills.

🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

• Generous vacation