Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete marketing automation ecosystem utilizing HubSpot and Marketo, which encompasses program architecture, workflow design, governance, release management, and operational best practices.

• Create and uphold the MarTech roadmap for top-of-funnel and Account-Based Marketing (ABM) operations, involving evaluation, prioritization, implementation support, adoption planning, and ROI assessment for platforms such as Salesforce integrations, ZoomInfo, LeanData, 6sense, Demandbase, and similar tools.

• Set and manage campaign measurement standards, including campaign hierarchy, UTM governance, naming conventions, source tracking, program templates, and reporting definitions that facilitate consistent analysis across various channels.

• Oversee the marketing attribution strategy and reporting, which includes designing attribution models, campaign influence logic, funnel definitions, source-of-truth documentation, executive dashboards, and generating insights across lead, account, pipeline, and revenue performance.

• Design and enhance lead lifecycle processes, covering inquiry, qualification, nurturing, MQL, SAL, opportunity creation, and account engagement, ensuring that definitions, stage progression, and service-level expectations are operationally sound and measurable.

• Develop, implement, and continually improve lead scoring, enrichment, normalization, deduplication, and routing logic, with most workflow orchestration residing in the marketing automation platform and coordinated with Salesforce and LeanData as necessary.

• Construct and uphold high-quality reporting for campaign, funnel, and ABM performance; convert data into actionable recommendations that enhance targeting, conversion rates, speed-to-lead, program mix, and investment decisions.

• Create practical AI-driven workflows that boost marketing operations efficiency and quality, such as campaign quality assurance, segmentation support, reporting narratives, anomaly detection, tagging/classification, enrichment support, and workflow optimization.

• Collaborate closely with marketing, sales, sales operations, and revenue operations stakeholders to gather requirements, align processes, document standards, and implement scalable operating models that foster growth.

• Ensure marketing data quality and governance within HubSpot and Marketo, covering field standards, lifecycle integrity, list strategy, consent and suppression logic, audit routines, and compliance with relevant privacy and email regulations.

• Develop, maintain, and enhance durable process documentation, operating procedures, and system diagrams to ensure that complex workflows are clear, auditable, and repeatable.

⛳️ Requirements

• A minimum of 6 years of progressive experience in marketing operations, revenue operations, or demand generation operations within a B2B setting.

• Advanced, hands-on proficiency in administering both HubSpot and Marketo in a complex demand generation environment.

• Strong understanding of Salesforce architecture and integration patterns, including object relationships, campaign structure, synchronization behavior, field mapping, and implications for downstream reporting.

• Proven ownership of marketing campaign reporting, attribution, influence modeling, funnel analytics, and executive-facing dashboards.

• Extensive experience in designing and managing lead lifecycle frameworks, lead scoring, data enrichment, segmentation, routing, and SLA-based handoff processes.

• Familiarity with key ecosystem tools such as ZoomInfo, LeanData, 6sense, Demandbase, or other ABM platforms.

• Strong analytical skills, including comfort with large datasets, diagnosing process issues, and transforming findings into system or process improvements.

• Ability to work independently, prioritize among competing requests, and articulate a clear vision for the evolution of the role, systems, and roadmap over time.

• Excellent written and verbal communication skills, with the capability to convert business requirements into technical workflows and explain technical trade-offs to non-technical stakeholders.

• Practical experience in applying AI to operational use cases in marketing, focused on quality, guardrails, efficiency, and measurable business value.

🏝️ Benefits

• Medical

• Dental

• Vision

• Flexible spending

• Generous paid time off

• Sponsored volunteer opportunities

• 401K with a company match

• Free access to all of our online programs