Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the hands-on technical leader of the marketing technology ecosystem, which includes Marketo and associated tools.

• Set up, manage, enhance, assess, and suggest marketing technology solutions.

• Take ownership of the lead lifecycle, scoring, nurture architecture, and operational campaigns.

• Identify and fix sync failures, routing issues, field mapping discrepancies, and platform integration challenges.

• Oversee email segmentation, personalization, dynamic content, deliverability, and governance of sending practices.

• Manage UTM tracking standards, campaign and channel taxonomy, attribution tools, and ensure data quality in reporting.

• Ensure data integrity through hygiene processes, deduplication, normalization, enrichment, and purging.

• Develop operational standards and keep process and systems documentation up to date.

• Collaborate with Demand Generation, Events, and Sales teams to translate objectives into system execution and prioritize requests.

• Lead external execution agencies and guide the team as it expands.

• Propel AI-driven automation for scoring, segmentation, quality assurance, and repetitive tasks, while maintaining governance.

⛳️ Requirements

• 5+ years of experience in marketing operations, preferably in a B2B SaaS environment.

• Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) or equivalent demonstrated practical experience.

• Extensive hands-on experience with Marketo.

• Strong functional knowledge of Salesforce, including its data model and synchronization with Marketo.

• Proven experience in owning and significantly enhancing a production lead lifecycle and scoring model.

• Experience in implementing and maintaining tracking and attribution frameworks.

• Solid background in email operations, inclusive of segmentation, personalization, nurture builds, deliverability, and sender reputation.

• A history of working independently as the primary or senior technical owner of a marketing automation platform.

• Familiarity with GDPR/CCPA is a plus.

• Experience guiding an agency and mentoring a team is advantageous.

• Knowledge of webinar, ABM, enrichment, and modular email build platforms is beneficial.

• Travel requirements are minimal, under 10%, once or twice a year.

• A background check will be conducted.

🏝️ Benefits

• Compensation range of CA$102K–CA$140K.

• Bonus program available.

• $200/month (USD) LYBL benefit for any enhancements to your life.

• Comprehensive health and life insurance coverage for employees.

• Statutory vacation offered.

• Flexible vacation policy available.

• Time off provided for your birthday.

• Time off for volunteer activities.

• Employee resource groups to participate in.

• Opportunities for team and company-wide gatherings.

• Career advancement at a rapidly growing SaaS company in North America and EMEA.