Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate Marketing performance through the entire funnel, including pipeline, marketing-originated bookings, and campaign effectiveness.

• Guarantee the accuracy and timeliness of automated performance scorecards related to lead-to-opportunity conversion, marketing-originated bookings, and marketing ROI.

• Assess marketing budget performance and expenditure attainment to assist in planning and investment decisions.

• Manage the Marketing reporting suite within the centralized BI/reporting framework.

• Collaborate with Data Engineering to establish reporting requirements, prioritize enhancements, and validate work through QA/UAT processes.

• Create and maintain standardized documentation for reporting, metric definitions, and reporting logic.

• Develop measurement frameworks for campaign performance, attribution, lead scoring, pipeline source-mix tracking, and marketing ROI.

• Formulate and refine SOPs to enhance the efficiency, consistency, and scalability of marketing operations.

• Streamline lead enrichment and routing processes as well as marketing-to-sales handoffs.

• Design and oversee GTM cadences across Marketing, Sales Development, and Sales.

• Facilitate AI-enabled reporting, business insights, automated reporting processes, and AI-generated summaries.

• Provide primary operations support for SDR reporting, activity data, and program cadences.

• Collaborate with Marketing, Revenue Operations, Sales Operations, Finance, and Data Engineering.

• Coordinate reporting enhancements and process improvements among stakeholders.

• Transform data into actionable recommendations for Marketing leadership.

⛳️ Requirements

• Over 5 years of experience in Marketing Operations, Marketing Analytics, Revenue Operations, Business Intelligence, or a similar analytical/technical field.

• Strong skills in data analytics and BI reporting.

• Experience with centralized BI/reporting tools such as Looker, Tableau, or Power BI.

• Advanced proficiency in Excel modeling.

• Familiarity with marketing automation platforms like HubSpot and CRM tools such as Salesforce.

• Comprehensive understanding of demand generation metrics, attribution, and marketing ROI.

• Experience collaborating with technical teams to define business requirements, validate reporting solutions, and enhance analytics capabilities.

• Strong project management and organizational abilities.

• Experience handling multiple cross-functional initiatives concurrently.

• Proven ability to collaborate across functions with sales, operations, and business unit leadership.

• Excellent communication skills and the capability to convert data into actionable insights.

• The selected candidate must be able to pass a background check.

• Familiarity with SQL or the ability to collaborate effectively with Data Engineering teams is a plus.

• Experience with AI-assisted reporting, BI automation, or generative AI tools is advantageous.

• Exposure to SDR operations is a nice-to-have.

🏝️ Benefits

• Comprehensive health insurance starting on the first day of employment.

• 401K plan (US) with employer matching, pre-tax and Roth options, eligibility after 90 days, and immediate vesting.

• RRSP (CAN) with employer matching, pre-tax and Roth options, eligibility after 90 days, and immediate vesting.

• Flexible, uncapped paid time off.

• 12 weeks of paid parental leave for all employees.

• Monthly stipend of $75 USD / $140 CAD for phone and internet while working remotely.

• Generous holiday schedule.