Marketing Manager – IVF Genetic Testing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Formulate and implement a regional marketing strategy for genetic testing and genomic services.

• Establish segmentation and positioning strategies for IVF clinics, embryology laboratories, and genetic counseling networks.

• Create annual marketing plans and monitor performance to stimulate demand and enhance revenue growth.

• Develop scientifically accurate and distinct messaging that aligns with clinical evidence and regulatory standards.

• Produce marketing materials such as white papers, case studies, presentations, digital campaigns, and educational content.

• Simplify complex genetic data into clear and impactful customer value propositions.

• Collaborate with sales to provide training, tools, and competitive positioning insights.

• Create resources including ROI tools, workflow guides, and materials for handling objections.

• Oversee the go-to-market strategy and execution for new assays, platform updates, and enhancements.

• Conduct voice-of-customer research with physicians, embryologists, lab leaders, and genetic counselors.

• Analyze usage data and reporting trends to refine strategies and messaging.

⛳️ Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or comparable experience in an IVF environment.

• Proven experience in managing technical product lines and supporting product launches.

• Strong comprehension of IVF workflows and applications of genetic testing.

• Outstanding communication, presentation, and strategic planning capabilities.

• Experience collaborating with key opinion leaders in embryology or genetic testing is preferred.

• Familiarity with CRM systems such as Salesforce and marketing analytics tools is preferred.

• Ability to articulate scientific concepts into clear and persuasive messaging.

🏝️ Benefits

• Paid Time Off and 10 Paid Holidays.

• 401(k) with Employer Match.

• Medical, Dental, Vision IVF Coverage to assist with family building needs.

• GAP Insurance.

• Basic Life and AD&D Coverage.

• Short- and Long-Term Disability.

• Optional AFLAC Supplemental Policies.

• Employee Assistance Program (EAP).

• Flexible Spending & Health Savings Account.