Marketing Manager

📋 Description

• Lead a mission-driven marketing team at Worldpackers to enhance meaningful travel through brand development, performance, CRM, and data, all guided by AI, inclusivity, and impact.

• Oversee and nurture a team of 11–20 individuals utilizing AI-native workflows.

• Monitor performance metrics and consistently optimize outcomes.

• Propel execution across the entire marketing funnel by leveraging AI to boost speed and efficiency.

• Ensure collaboration with Product, Sales, Operations, and Finance teams.

• Prioritize initiatives based on their impact and available resources.

⛳️ Requirements

• Flawless fluency in English (mandatory)

• Established history in paid acquisition (3+ years)

• Proven success in managing paid advertising campaigns with impressive ROAS across various channels (Meta, Google, etc.).

• Over 5 years of experience in branding

• Practical experience in building a brand through both in-person and online events, content creation, and public relations.

• Strong growth and performance-oriented mindset

• Active involvement in execution (beyond just strategy)

• Ability to launch campaigns, conduct rapid testing, and iterate.

• Data-driven approach to decision-making

• Comfortable with analytics, experimentation, and optimization.

🏝️ Benefits

• Competitive base salary plus uncapped performance-based incentives directly linked to revenue growth, unit economics, and strategic contributions.

• Uncapped Variable Compensation

• Stock Option Plan