Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and oversee strategies and implement tactics that highlight the value of Wiley’s courseware offerings in the higher education chemistry and business sectors.

• Formulate and execute annual marketing plans with specific, measurable goals and objectives.

• Assess the effectiveness of strategies and tactics by consistently analyzing outcomes and taking necessary actions to enhance performance.

• Craft go-to-market strategies, sales toolkits, messaging templates, and other collateral, along with sales enablement materials.

• Collaborate with Sales and Customer Success teams to effectively engage chemistry and business educators.

• Devise account-based strategies and monitor key target lists for new products and features.

• Engage with chemistry and business instructors through conferences, discussions, and social media platforms.

• Partner with Research colleagues to conduct surveys targeting instructors and students.

• Test and validate value propositions through individual interviews and live focus groups.

• Develop and implement market development strategies to raise awareness, foster engagement, and generate leads for new products.

• Construct and maintain competitive landscapes.

• Formulate distinctive value propositions and positioning for products.

• Showcase the use of tools during customer calls and presentations.

• Build relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers.

• Organize webinars, trade shows, and other events tailored to the chemistry and business markets.

⛳️ Requirements

• Bachelor’s degree (BA or BS), preferably in business or marketing.

• Over 3 years of successful experience in marketing or selling technology products.

• Familiarity with higher education technology products is advantageous.

• Strong analytical skills that contribute to effective product management.

• Excellent writing, communication, and technology presentation abilities.

• Proficient experience with CRM systems, preferably Salesforce.

• Experience with digital marketing tools for marketing automation, website management, and event coordination is a plus.

• Outstanding analytical skills and judgment to identify and prioritize opportunities.

• Highly motivated, goal-oriented, and capable of managing multiple priorities efficiently.

• Strong leadership abilities to effectively oversee campaigns and sales enablement initiatives.

• Capacity to influence individuals in other functional areas.

• Willingness to travel to several conferences throughout the year.

🏝️ Benefits

• Meeting-free Friday afternoons.

• Opportunities for professional development.

• Comprehensive benefits package.