Marketing Manager

This is a fully remote position, open to applicants in Alabama, +20 more states.

📋 Description

• Take charge of marketing operations from start to finish: You will be the main steward of our HubSpot platform — overseeing workflows, lead scoring, contact management, segmentation, and reporting.

• Enhance conversion rate optimization throughout the funnel: You will manage CRO across our crucial marketing channels — website, landing pages, email, and paid media — conducting structured A/B tests and utilizing data to pinpoint drop-off areas for improvement.

• Apply product marketing discipline to our go-to-market strategy: You will assist in new product launches by developing messaging frameworks, positioning documents, sales enablement materials, and competitive analysis.

• Establish and manage customer marketing initiatives: You will be responsible for lifecycle communications for our current customers — including onboarding sequences, expansion campaigns, and retention strategies.

• Act as the operational backbone of the team: You will manage the marketing calendar, project tracking, and cross-departmental coordination to keep the team on track.

• Leverage AI to enhance your productivity: You will utilize AI tools to expedite processes — automating repetitive tasks and boosting workflow efficiency.

⛳️ Requirements

• Over 5 years of experience in marketing operations and related disciplines.

• Strong proficiency in HubSpot — capable of building workflows, generating segmented reports, troubleshooting attribution issues, and maintaining list hygiene independently.

• Proven experience in conducting CRO experiments — including A/B tests, multivariate tests, or iterative page-level optimizations.

• Ability to translate complex product features into clear and engaging messaging.

• A robust operational mindset and technical skills — adept at building systems and establishing structure where it is lacking.

• Excellent written communication abilities across various contexts.

• Comfortable with analyzing and interpreting funnel data, creating performance dashboards, and providing insights.

• Collaborate effectively with Sales, Rev Ops, Product, and Customer Success teams.

🏝️ Benefits

• 401(k) plan and equity grants available for all full-time employees — because we grow together.

• Competitive salary with opportunities for advancement.

• Affordable, high-quality medical, dental, and vision insurance.

• Mental health support through Headspace and Talkspace, ensuring your overall well-being.

• Flexible PTO policy — take the time you need to recharge.

• 11 paid company holidays.

• Remote work opportunities.

• One-time stipend for home office setup to help you get started.

• Recurring shopping stipend for merchants, so you can experience the magic of Tapcart like our customers do.