Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement inbound digital campaigns aimed at generating qualified CAS leads for the sales team.

• Oversee paid advertisements, paid social media, retargeting efforts, landing pages, organic social activity, email nurturing, and lead capture tactics.

• Take charge of HubSpot campaign setup, tracking, workflows, attribution, and reporting.

• Construct dashboards and provide reports on campaign effectiveness, lead quality, conversion rates, pipeline influence, and return on investment (ROI).

• Coordinate with third-party website and SEO vendors to ensure that CAS digital content, landing pages, messaging, visuals, and user experience are up-to-date, aligned with campaign objectives, and optimized for lead generation.

• Create industry-specific messaging and campaigns that resonate with ideal client profiles and address buyer challenges.

• Manage relationships with CAS technology partners and explore co-marketing opportunities such as sponsorships, webinars, joint campaigns, and conferences.

• Develop and oversee CAS marketing materials, including brochures, one-pagers, pitch decks, web content, and sales enablement resources.

• Lead the creation of case studies and client success narratives.

• Track and coordinate speaking engagements, conference participation, webinars, and preparation for presentations.

• Ensure all materials conform to the firm's branding standards and messaging.

⛳️ Requirements

• A bachelor’s degree in marketing, communications, business, or a related field.

• Over 5 years of B2B marketing experience.

• Proficient in HubSpot and WordPress.

• Familiarity with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting.

• Experience in professional services, accounting, advisory, or financial services is preferred.

• Exceptional writing, editing, communication, and project management abilities.

• Capability to manage multiple campaigns and stakeholders simultaneously.

• Experience in partner marketing, co-marketing, webinars, events, or sales enablement is preferred.

🏝️ Benefits

• Generous paid time off.

• Comprehensive medical, dental, and vision insurance, along with life and disability coverage.

• 401(k) retirement savings plan.

• Paid holidays, including a firmwide winter break (December 24 – January 1).

• Paid parental leave (available after one year of service).

• Mentorship and career development programs.

• CPA exam assistance to support your journey towards licensure.

• Firm-sponsored events and spontaneous team activities.

• Celebrations to commemorate milestones such as the conclusion of busy season and holiday festivities.