Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of FMSI's brand positioning and messaging for rOS and its four modules, specifically designed for community bank and credit union customers.

• Transform the GTM & Revenue Architecture along with the pricing migration strategy into a marketing plan that aligns with new logo acquisition, renewals, and expansion objectives.

• Keep an updated perspective on the competitive landscape and modify differentiation and messaging as needed.

• Leverage FMSI's TAM analysis to enhance segmentation and prioritize outbound efforts and campaign targeting in collaboration with the Sales team.

• Collaborate with Product for the go-to-market strategy regarding new capabilities.

• Strategically plan and execute multi-channel campaigns, including email nurturing, content creation, webinars, and participation in industry events/conferences.

• Manage website content, SEO, and generative-search (GEO) visibility.

• Develop sales enablement materials and ensure marketing data integrity and campaign tracking within Zoho CRM.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS marketing, with a proven track record of owning both strategy and hands-on execution—not strictly a strategist or executor.

• Experience in vertical SaaS, fintech, or banktech marketing is highly desirable; familiarity with community banks and credit unions is a significant advantage.

• Excellent writing skills, capable of producing polished external content with minimal editing assistance.

• Proficient understanding of CRM and marketing automation tools (Zoho or similar) and fundamental campaign analytics.

• Comfortable working independently without a large team or substantial budget—resourceful, self-motivated, and focused on outcomes.

• Sufficient financial literacy to link marketing activities to pipeline, ARR, and renewal results.

🏝️ Benefits

• Flexible work arrangements