Marketing Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Develop and manage the target account program for software vendors.

• Determine which vendors Software Finder will target and construct commercial cases for them.

• Create tailored campaigns that transform priority accounts into qualified meetings and activated programs.

• Oversee account-based marketing strategies, including prioritization, scoring, segmentation, and continuous account-list evaluation.

• Conduct research on priority vendors, buying committees, competitors, campaigns, and demand-generation focuses.

• Formulate commercial hypotheses and standardized account briefs.

• Design campaigns that cater to one-to-one, one-to-few, and one-to-many approaches, along with repeatable category plays.

• Manage personalized email, LinkedIn outreach, content, paid advertising, webinars, direct engagement, executive involvement, and event-based campaigns.

• Produce or commission account-specific content and prepare senior executives for engagement with accounts.

• Execute opportunity-acceleration campaigns for priority pipeline accounts.

• Supply business development teams with actionable account briefs and coordinate marketing and business development interactions.

• Direct target-account activities around selected events, including pre-event outreach, meeting coordination, attendee briefs, onsite tracking, and post-event campaigns.

• Monitor account-level engagement, meetings, pipeline, progression, revenue, and campaign effectiveness.

• Gather market feedback and advise on account-based marketing expenditures based on commercial outcomes.

⛳️ Requirements

• 5 to 7 years of experience in B2B marketing.

• Minimum of two years in account-based marketing, demand generation, or field marketing.

• Proven success in target account programs that yield qualified meetings and pipeline growth.

• Strong research skills and commercial acumen.

• Capacity to evaluate company websites, advertising presence, and market positioning.

• Proficient in crafting personalized outreach, account briefs, and commercial narratives in clear English.

• Comfortable collaborating closely with sales teams and being assessed on pipeline results.

• Practical experience with CRM and marketing automation tools, preferably HubSpot.

• Familiarity with LinkedIn campaign tools.

• Bachelor’s degree in marketing, business, or a related field.

• Preferred: experience in marketing to software or SaaS vendors.

• Preferred: understanding of software marketplaces and review platforms.

• Preferred: experience managing event-led account campaigns.

• Preferred: exposure to intent data and account engagement scoring.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.