Marketing Manager

📋 Description

• You will oversee the inbound funnel from the initial impression to demo bookings, optimizing each phase based on data insights.

• You will design campaigns and collaborate on their execution with our agencies and freelancers.

• You will conduct research, strategize, and independently create innovative content.

• You will manage and continuously enhance our website.

• You will be adept with data and conversion tracking, ensuring that the marketing impact can be assessed.

• You will develop and oversee our CRM-driven initiatives for current customers.

⛳️ Requirements

• A minimum of 2–3 years of experience in B2B marketing, preferably in SaaS or healthtech.

• Practical experience with CMS platforms (WordPress or similar).

• Understanding of marketing fundamentals: MQL, CAC, ACV, and sales conversion rate.

• Experience in coordinating external service providers.

• Proficient in German and English, with business-level fluency.

🏝️ Benefits

• Be the first marketing hire with true ownership and a direct influence on our future growth.

• Mid-term team expansion (Social Media / Video) under your guidance.

• 100% remote work — we prioritize autonomy and self-management.

• Meaningful mission: advancing digitalization in healthcare — supporting practice teams that deserve real relief.