Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the VendorLine website experience, regularly updating product pages, landing pages, and site messaging to clearly convey value and align with marketing objectives.

• Generate supplementary content such as blog posts, educational materials, Learning Center resources, product explainers, and feature highlights that assist vendors in understanding procurement opportunities and how VendorLine contributes to their success.

• Strategize, create, launch, and optimize marketing campaigns aimed at enhancing VendorLine visibility and driving vendor adoption.

• Oversee paid advertising initiatives (Google Ads, social media ads), including targeting, messaging, and performance optimization.

• Develop campaign materials such as landing pages, emails, and related content.

• Track performance across various channels and pinpoint opportunities for enhancing engagement and conversion over time.

• Cultivate and refine VendorLine's value proposition, translating product features into clear and compelling benefits for vendors.

• Ensure that messaging remains consistent across all marketing channels and materials.

• Conduct customer and competitive research to identify marketing opportunities and inform positioning strategies.

• Provide insights and recommendations that influence how VendorLine is marketed and positioned to key stakeholders and Marketing team leadership.

⛳️ Requirements

• 2–5 years of experience in product marketing, SaaS marketing, or similar roles.

• Exceptional writing skills with the capacity to communicate product value clearly and translate features into customer benefits.

• Experience in developing or contributing to product messaging and positioning.

• Ability to conduct customer and market research, turning insights into actionable recommendations.

• Proven experience in creating marketing content such as landing pages, product pages, emails, and educational materials.

• Experience in managing or updating marketing websites or landing pages.

• Proficient in planning and executing marketing campaigns across various channels.

• Familiarity with paid advertising (e.g., Google Ads, social media ads) and basic performance optimization techniques.

• Capability to analyze performance and identify opportunities for enhancing engagement and conversion rates.

• Willingness to travel up to 20%, including quarterly trips to conferences and tradeshows.

• Ability to work independently as well as collaboratively within a team in a remote work setting.

• All candidates must be physically located in the United States and possess the legal right to work for any employer.

🏝️ Benefits

• Competitive compensation that acknowledges your skills and contributions.

• Flexible scheduling in a completely remote work environment.

• Unlimited PTO along with an annual vacation bonus to encourage rest and rejuvenation.

• Comprehensive medical insurance with substantial company contributions.

• Dental and vision insurance with the company covering 100% of employee premiums.

• Company-funded short-term and long-term disability coverage.

• Company-paid life and AD&D insurance, with options to increase your coverage.

• Flexible Spending Account (FSA) and Dependent Care FSA options available.

• 401(k) plan offering both Traditional and Roth options, immediate vesting, and employer matching.

• Legal Club membership providing personal legal support.

• Employee Assistance Program for confidential counseling and resources.

• Opportunities for career advancement and professional development to support your growth.

• A collaborative and engaged culture where your ideas are valued and your voice is heard.