Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement marketing strategies aligned with the company's objectives, focusing on the customer lifecycle in B2B markets while optimizing messaging according to specific profiles and needs.

• Develop and enhance inbound marketing strategies to attract and nurture leads, utilizing content and marketing automation.

• Experiment with innovative techniques to maximize lead generation, including web scraping, webinars, strategic partnerships, referral programs, and industry events to identify potential prospects, develop business opportunities, and promote networking.

• Optimize the performance of organic campaigns and conduct A/B testing for accelerated results.

• Execute account-based marketing (ABM) campaigns targeted at key accounts, ensuring alignment with sales and tracking specific KPIs for each account.

• Implement social selling techniques to strengthen relationships with potential customers and enhance conversion rates through social media interactions.

• Design, manage, and optimize advertising campaigns on social media platforms and search engines (LinkedIn, Meta, Google).

• Define and develop attractive and differentiating value propositions that connect with the needs and desires of the target customer.

• Lead the development of key graphic concepts that visually represent the campaign strategy, aligned with marketing and sales objectives.

• Conduct detailed analyses of the competitive landscape, including market size (TAM) and actionable market segmentation (SOM and SAM), to identify growth opportunities.

⛳️ Requirements

• A minimum of 5 years of prior experience in B2B marketing.

• Strong analytical, communication, innovative thinking, and creative skills.

• Advanced knowledge in content generation strategies and automation.

• Proficient in social media advertising platforms, including LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads Manager.

• Advanced experience in SEM platforms, particularly Google Ads.

• Proven experience in creating and executing ABM campaigns.

• In-depth understanding of SEO practices.

• Advanced knowledge in market and competitive analysis, with the ability to create detailed reports and strategic recommendations.

🏝️ Benefits

• Competitive salary.

• Legal and superior benefits.

• Excellent work environment.

• Dynamic work setting.