Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Accountable for all aspects related to strategic marketing, including planning, strategizing, directing, and executing for designated areas and initiatives.

• Collaborates and supports the entire Marketing and Communications team in crafting and implementing innovative and strategic brand and marketing plans.

• Develops and implements creative strategies, solutions, budgets, and programs aimed at supporting the audiences, strategies, operational goals, and miscellaneous objectives of Geisinger Health Plan.

• Collects and interprets primary data obtained through campaigns, surveys, and other intelligence-gathering methods.

• Analyzes data and prepares reports for the internal communications planning process.

• Ensures that campaigns, plans, and messaging are crafted to enhance awareness and understanding among audiences regarding various organizational priorities and initiatives.

• Upholds quality and brand standards consistently.

• Engages and educates colleagues within the department to maximize the use of their talents, tools, and expertise in all activities.

• Identifies and communicates strategic opportunities or threats promptly and credibly.

• Monitors and reports on return on investment.

• Produces innovative solutions and ideas that align with Geisinger’s mission.

• Oversees specific department-wide initiatives that contribute to the success of Marketing and Communications, even if they fall outside of daily responsibilities.

• Assists in managing external vendors, including advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.

• Collaborates effectively and communicates with direct reports, colleagues, and supervisors.

• Promotes a culture of teamwork and shared success.

⛳️ Requirements

• Bachelor's Degree - (Required)

• Minimum of 5 years of related work experience (Required)

• Minimum of 1 year of managerial/supervisory experience (Preferred)

• Ability to build relationships

• Strong critical thinking skills

• Proficient in project and function management

• Mentoring capabilities

• Excellent organizational skills

🏝️ Benefits

• Healthcare benefits for both full-time and part-time positions from day one, which include vision, dental, and coverage for domestic partners.

• A collaborative, cooperative, and collegial work atmosphere.