Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategizing, overseeing, and enhancing performance marketing initiatives on Google and LinkedIn.

• Tracking budgets and analyzing campaign outcomes.

• Crafting product positioning and messaging for new offerings and features in collaboration with Product and Sales teams.

• Creating advertisements, graphics, presentations, and various marketing collateral.

• Advancing the visual brand identity.

• Ideating and refining landing pages and website content, focusing on copy, visual aesthetics, and performance metrics.

• Promoting events and workshops, encompassing participant acquisition, material preparation, and pre-/post-event communications.

• Developing whitepapers and other in-depth content in conjunction with internal specialists.

• Evaluating marketing efforts and continuously refining strategies by testing various advertisements, messages, and target audiences.

• Collaborating with the Marketing Manager, COO, and the go-to-market team.

• Taking initiative and managing multiple marketing projects independently and effectively.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Design, or a related discipline.

• Ideally 2–3 years of marketing experience, preferably within a B2B SaaS, technology, or similar environment.

• Practical experience in setting up, managing, and optimizing Google Ads and LinkedIn Ads campaigns.

• A strong design sensibility and capability to create marketing materials autonomously.

• Proficiency in commonly used design and image-editing software such as Figma, Canva, or Adobe Creative Suite, or similar tools.

• Ability to swiftly comprehend intricate products, recognize advantages, and produce clear messaging and marketing collateral.

• Familiarity with demanding professional target audiences, especially lawyers and legal professionals.

• Skill in presenting complex subjects in a clear and concise manner.

• Ideally, experience with whitepapers, guides, or other similar long-form content formats.

• Analytical skills to interpret campaign data and derive actionable enhancements.

• Proactive mentality towards campaigns, landing pages, events, and presentations.

• Capability to manage, prioritize, and effectively execute multiple projects simultaneously.

• Excellent proficiency in both German and English.

🏝️ Benefits

• 30 days of paid vacation.

• Modern headquarters located in the center of Munich (Luisenstraße 51) and Berlin (Schönhauser Allee 180).

• Flexible working hours.

• Company offsite events.

• Access to USC or Wellpass.

• Grant opportunities.

• Lunch & Learn sessions.

• Mobility budget.