Marketing Manager

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop and implement the marketing strategy for the Italian brand by aligning global objectives with local consumer insights.

• Establish the marketing activation calendar and oversee the planning and execution of comprehensive 360° campaigns across all pertinent channels.

• Assist in identifying the local product portfolio priorities based on market demands and opportunities.

• Lead integrated brand campaigns by providing briefs for assets that adhere to brand guidelines and resonate with the Italian audience.

• Manage agencies to guarantee timely and high-quality execution of campaigns.

• Monitor key brand metrics (awareness, equity, engagement) and campaign performance to foster continuous improvement.

• Collaborate across functions to ensure a consistent and engaging brand experience across all D2C and retail channels.

• Spearhead retail media and shopper marketing initiatives with major Italian retailers to secure a strong brand presence both online and in-store.

• Serve as the brand guardian for Italy, maintaining consistency in tone, messaging, and visual identity.

• Collaborate with local Commercial teams and other stakeholders to align marketing strategies with market objectives.

• Keep track of competitors, market trends, and new opportunities, formulating actionable plans accordingly.

⛳️ Requirements

• 4–6 years of experience as a Brand or Marketing Manager in the consumer goods sector within FMCG, managing a revenue of 50m+.

• Extensive expertise in brand development and integrated campaigns, including mass media, influencers, and retail media within the Italian market.

• Practical experience in D2C environments, social media platforms (Meta, TikTok), retail media, and shopper marketing.

• Proven ability to create impactful and cohesive digital consumer journeys.

• Strong hands-on project management capabilities and skills in cross-functional collaboration.

• Strategic, creative, and data-driven mindset with confidence in leveraging digital marketing tools.

• Fluent in both English and Italian (written and spoken).

🏝️ Benefits

• Flexible working hours and options for remote work.

• Workation opportunities.

• 28 days of vacation per year.

• Attractive employee discounts.