Marketing Manager

📋 Description

• Develop and guide Dexerto’s B2B marketing and industry positioning strategy.

• Identify opportunities to enhance Dexerto’s profile within the advertising, media, gaming, entertainment, and creator economy sectors.

• Shape how Dexerto communicates its value proposition, market position, capabilities, and authority to external audiences.

• Assist in defining the strategic narrative surrounding Dexerto’s growth, audience, innovation, and commercial strengths.

• Ensure consistency in Dexerto’s presentation across sales materials, public relations, events, partnerships, thought leadership, and industry communications.

• Collaborate closely with leadership to pinpoint opportunities for enhancing the company’s visibility and reputation on a global scale.

• Build and maintain relationships with relevant industry press, media outlets, PR contacts, event organizers, and trade publications.

• Identify opportunities for media coverage, commentary, interviews, speaking engagements, and market visibility.

• Drive strategic public relations initiatives that elevate awareness of Dexerto in advertising, media, gaming, entertainment, and creator industries.

• Support senior leadership in enhancing Dexerto’s external profile through coordinated thought leadership and strategic positioning efforts.

• Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification.

• Lead Dexerto’s strategy for industry awards across commercial, editorial, video, social, and branded content categories.

• Collaborate closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify promising award opportunities and craft compelling submissions.

• Build systems and processes for award tracking, submission timelines, and supporting materials.

• Assist the commercial team in reinforcing Dexerto’s positioning within pitches and external-facing materials.

• Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives.

• Develop marketing initiatives that foster lead generation and commercial growth.

• Identify methods for marketing to better support outbound sales efforts, prospect engagement, and industry awareness.

• Create market-facing campaigns, reports, and strategic content that stimulate inbound interest and commercial discussions.

• Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives.

• Help improve Dexerto’s positioning against competitors in agency and brand discussions.

• Leverage Dexerto’s audience, platform, campaign, and industry data to generate compelling market-facing insights and narratives.

• Lead the development of whitepapers, industry reports, trend analyses, insight decks, and research-driven marketing initiatives.

• Translate complex audience and performance data into commercially valuable industry stories.

• Develop distribution strategies for reports and insights across PR, sales, social media, partnerships, and industry channels.

• Identify the appropriate audiences, publications, and industry stakeholders for market-facing insight campaigns.

• Track and assess the effectiveness of marketing initiatives, public relations activities, awards strategy, and lead generation efforts.

• Establish key performance indicators and reporting frameworks for brand visibility, engagement, commercial support, and market impact.

• Foster accountability and performance focus in Dexerto’s external marketing activities.

• Continuously evaluate industry trends, competitor positioning, and market opportunities.

⛳️ Requirements

• Over 5 years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications.

• Experience in marketing for an agency, publisher, media business, entertainment company, or public-facing brand.

• Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes.

• Experience in supporting lead generation, business development, or commercially-driven marketing functions.

• Proven track record in developing strategic marketing campaigns and market positioning initiatives.

• Extensive experience in producing industry-facing reports, whitepapers, insights pieces, or thought leadership content.

• Ability to interpret audience and campaign data and translate it into compelling commercial narratives.

• Existing relationships or experience working with industry media, PR contacts, trade publications, or event organizers.

• Exceptional writing, storytelling, and communication skills.

• Experience in supporting award submissions, public relations campaigns, or industry recognition initiatives.

• Strong commercial awareness and understanding of how marketing contributes to revenue growth.

• Ability to think strategically while also driving execution and delivery.

• Excellent organizational and project management skills.

• Confidence in working with senior stakeholders and leadership teams.

• High attention to detail combined with strong creative and strategic thinking abilities.

• A passion for gaming, entertainment, digital culture, or creator-led media is highly desirable.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.

• Access to industry events and conferences.

• Health and wellness benefits.