Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of Regional Marketing Strategy: Formulate and implement the regional marketing strategy aimed at increasing awareness, generating pipeline, acquiring customers, and enhancing market penetration within your designated territory.

• Tailor Positioning & Messaging: Modify global messaging, campaigns, and value propositions to ensure they resonate with regional customer segments, market trends, and competitive environments.

• Facilitate Cross-Functional Collaboration: Act as a liaison between the regional market and the central marketing team, ensuring that global initiatives are effectively adapted while regional insights inform the overarching company strategy.

• Collaborate with Regional Sales & Account Management Teams: Create market-specific enablement resources and emphasize local customer success stories to enhance customer acquisition and wallet share growth.

• Lead Regional Campaign Development & Implementation: Establish regional campaign priorities and work alongside central marketing teams to execute comprehensive programs across paid media, lifecycle marketing, web, content, and outbound channels.

• Assist with Regional Events & Field Marketing: Collaborate with central events teams to organize and execute local marketing events, reinforcing brand presence and generating pipeline.

• Represent the Voice of the Market: Gather regional insights, customer feedback, and competitive analysis to shape broader marketing strategy, positioning, and campaign development.

• Implement and Refine Programs: Work with central marketing teams to carry out impactful regional marketing campaigns and initiatives, consistently measuring performance and optimizing for return on investment.

⛳️ Requirements

• Over 6 years of experience in demand generation, product marketing, field marketing, or general marketing roles.

• Language proficiency: Fluent in English and native-level German.

• Strong commercial insight and experience in aligning marketing strategies with pipeline and revenue objectives.

• Proven track record of working cross-functionally in dynamic, matrixed organizations.

• Ability to blend strategic thinking with practical execution.

• Excellent communication and stakeholder management abilities, including experience collaborating with senior sales or regional leadership.

• Experience in supporting or executing local events, field marketing campaigns, or customer engagement activities.

• Analytical mindset with expertise in leveraging performance data for optimization and informed decision-making.

• Demonstrated capability to juggle multiple priorities and influence results across distributed teams.

🏝️ Benefits

• Healthcare

• Dental

• Mental health support

• Parental planning resources

• Retirement savings options

• Generous paid time off