Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, onboard, assess, and enhance new marketing channels to significantly increase lead volume while staying within target customer acquisition costs.

• Develop and expand marketing channels from the ground up to achieve substantial reach, particularly outside of paid avenues.

• Utilize AI tools extensively to streamline marketing workflows, expedite experimentation, create innovative concepts, and scale campaign execution.

• Create compelling written content for advertisements, emails, landing pages, campaigns, and various marketing materials.

• Establish a repository of creative concepts tailored to communicate value to various buyer personas.

• Enhance middle-of-funnel conversion rates through strategies and messaging that optimize customer engagement and retention.

• Collaborate with other departments to improve the creative quality and performance of digital marketing campaigns.

⛳️ Requirements

• You possess strong startup experience and thrive in a dynamic, resourceful environment.

• You are an avid user of AI tools and understand how to leverage them for growth, automation, and scaling marketing initiatives.

• You have a proven track record of scaling a marketing channel from inception to significant reach, ideally beyond paid acquisition.

• You enjoy brainstorming new concepts, ad creatives, campaign ideas, and messaging strategies.

• You have experience in acquiring small businesses and prosumer customers.

• You know how to evaluate campaign impact and estimate the efforts required to achieve results.

• You can juggle multiple projects at once and pinpoint the quickest route to delivering value.

• You offer a comprehensive suite of marketing skills, encompassing ideation, execution, and analysis.

• You have experience managing paid digital marketing campaigns.

• You possess an excellent command of the English language and are a proficient writer.

• You can produce engaging content for ads, emails, landing pages, and campaigns.

• You have a creative mindset with an eye for design, branding, and visual communication, and have utilized this ability to create copy, images, and videos with the aid of AI.

• You have a minimum of 3 years of marketing experience, including at least 1 year in a senior position.

🏝️ Benefits

• B12 is a safe and inclusive workplace that welcomes applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.

• Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and explaining your interest in joining B12.