Marketing Manager

📋 Description

• Take charge of designing and implementing tailored, culturally sensitive marketing strategies aimed at increasing market share within Spanish-speaking regions.

• Collaborate across various teams globally while customizing initiatives to suit local market characteristics, language variations, and region-specific behaviors.

• Cultivate a comprehensive understanding of LATAM markets, encompassing local examination systems, educational frameworks, and the distinctions between students and healthcare professionals.

• Modify global messaging to fit local cultural and linguistic contexts, ensuring that the communication resonates with regional needs and behaviors.

• Strategize and carry out multichannel campaigns through CRM, Paid Social, SEM, SEO, and organic social media, utilizing the most relevant channels in the area.

• Track and enhance campaign performance by employing data-driven insights to foster ongoing improvement in acquisition, activation, and retention processes.

• Manage projects from inception to completion, working collaboratively with global teams to ensure consistency and develop scalable best practices across LATAM.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing, ideally within the Latin American market.

• Strong knowledge of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), with an understanding of channel dynamics specific to the region (e.g., Meta, WhatsApp).

• Proven experience in creating and executing marketing strategies, including positioning, value propositions, and localized messaging.

• An analytical mindset capable of working with limited data to design and implement effective marketing initiatives.

• Ability to balance strategic and operational tasks, with a strong drive to achieve results in a fast-paced setting.

• A dependable business partner who is consistently seeking solutions and opportunities for enhancement.

• Outstanding communication skills, able to convey information clearly to diverse stakeholders and facilitate alignment.

• Proficient in both Spanish and English; knowledge of Portuguese is a significant advantage.

🏝️ Benefits

• Opportunities for Learning & Development (including internal and external training, workshops, hackathons, AI discussions and seminars, access to Blinkist, and more).

• Work From Somewhere Sunny (enjoy access to our offices in Cagliari and Cape Town, with opportunities to visit our HQ in Berlin during the summer).