Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement a comprehensive marketing strategy aimed at generating pipeline and enhancing revenue growth.

• Oversee lead generation initiatives across various channels including digital, content, email, webinars, events, and partnerships.

• Manage the performance of the marketing funnel from initial awareness to opportunity creation.

• Propel account-based marketing efforts targeting key sectors and strategic accounts.

• Analyze and optimize campaign performance leveraging data-driven insights and analytics.

• Lead the company's social media strategy on LinkedIn and other pertinent platforms.

• Create content that enhances brand awareness and market positioning.

• Administer website messaging, SEO, SEM, paid campaigns, and initiatives aimed at conversion optimization.

• Monitor engagement, lead generation, and conversion metrics.

• Develop thought leadership initiatives for executives and subject matter experts.

• Build and expand strategic partnerships with technology vendors, consulting firms, industry associations, and channel partners.

• Create joint marketing efforts, co-branded campaigns, webinars, and events.

• Identify avenues to broaden market reach through alliances and partner networks.

• Collaborate with sales leadership to optimize partner-driven pipeline opportunities.

• Develop and scale marketing programs that support the company's growth objectives.

• Partner with Sales, Product, Customer Success, and Executive Leadership.

• Manage the marketing budget and assess ROI across various initiatives.

• Establish processes, reporting, and KPIs to evaluate marketing effectiveness.

• Stay abreast of industry trends, competitive activities, and emerging marketing technologies.

• Drive qualified pipeline, marketing-sourced revenue, inbound demand, digital engagement, and measurable partnership impact.

⛳️ Requirements

• A minimum of 8 years of experience in B2B marketing.

• Preferably experience within a software, SaaS, data, AI, fintech, cybersecurity, or technology organization.

• Demonstrated success in driving demand generation and measurable revenue growth.

• Strong practical experience in digital marketing, content marketing, email marketing, paid media, and social media.

• Experience in building and managing strategic partnerships and alliance programs.

• Solid understanding of marketing automation, CRM systems, and analytics platforms.

• Exceptional content creation and storytelling skills.

• Experience collaborating closely with sales teams and executive stakeholders.

• Strong analytical and project management capabilities.

• Outstanding written and verbal communication skills in English.

• Preferred: experience in high-growth SaaS or enterprise software environments.

• Preferred: knowledge of ABM strategies and modern GTM methodologies.

• Preferred: familiarity with HubSpot, Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, and similar tools.

• Preferred: experience managing agencies, vendors, and external marketing partners.

• Preferred: previous experience in establishing a marketing function from the ground up.

🏝️ Benefits

• Competitive compensation and benefits package.

• Attractive base salary.

• Medical insurance.

• Dental insurance.

• 401K plan.

• Short-Term Disability (STD) coverage.

• Health Savings Account (HSA).

• Paid Time Off (PTO).

• Meaningful opportunities for career development.

• Continuous learning and growth prospects.

• A diverse and inclusive workplace culture.

• Flexible remote work arrangements.