Marketing Lead – Network Security

This is a fully remote position, open to applicants in Finland.

📋 Description

• The Marketing Lead for Network Security is responsible for crafting and communicating the messaging, positioning, and distinctiveness of Forcepoint's Network Security solutions.

• Lead the comprehensive go-to-market strategy, planning, and execution for the Network Security product line to achieve objectives related to awareness, market share, and revenue growth.

• Create and implement impactful and differentiated positioning and messaging for Network Security across various vertical and horizontal market segments.

• Leverage generative AI tools when applicable, while maintaining quality, accuracy, and brand consistency.

• Produce high-impact sales collateral such as white papers, presentations, case studies, business cases, TCO/ROI analyses, competitive profiles, and sales playbooks for Network Security.

• Conduct product demonstrations of Network Security for diverse audiences, including sales teams, sales engineering, industry and financial analysts, customers, prospects, partners, and others.

• Formulate and implement route-to-market strategies for Network Security and its partnerships.

• Offer guidance and support to the Global Sales Enablement team to develop and deliver training for sales and channel personnel.

• Plan and execute targeted product-related marketing events, including webinars, seminars, customer events, trade shows, or partner activities.

⛳️ Requirements

• A Bachelor’s degree or equivalent experience in the field of information technology.

• Proven experience in product marketing or product management, preferably within the cybersecurity sector.

• Familiarity with utilizing AI tools for enhancing product marketing, content creation, and AI-driven Account-Based Experiences.

• Capability to critically assess AI-generated outputs and refine them for precision, audience relevance, and business impact.

• Proficiency in employing AI technologies to effectively position and demonstrate desired customer outcomes in messaging.

• Experience in B2B event marketing, including webinars, customer events, or partner activities, is a plus.

🏝️ Benefits

• Equal employment opportunities for all applicants and employees.

• Opportunities for job seekers with disabilities.

• Reasonable accommodation requests for candidates with disabilities.