Marketing Lead

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Create and implement content strategies that effectively convey Spark's products, value proposition, and vision for the ecosystem.

• Write and manage blog posts, articles, announcements, press releases, and various marketing materials.

• Transform intricate DeFi and financial concepts into engaging narratives.

• Oversee content distribution across platforms including Crypto Twitter/X, Telegram, Discord, LinkedIn, and other relevant channels.

• Identify and connect with crypto whales, investors, ecosystem participants, and prospective partners.

• Experiment with different channels, formats, and distribution strategies to enhance reach, engagement, and conversion rates.

• Analyze campaign performance and audience data to refine results.

• Foster relationships with crypto media, journalists, key opinion leaders (KOLs), influencers, and industry figures.

• Identify opportunities for press, interviews, thought leadership, and strategic communications.

• Develop and implement KOL campaigns.

• Manage external agencies and partners as necessary.

• Discover and execute co-marketing opportunities with ecosystem partners, protocols, applications, and other organizations.

• Create joint campaigns, content initiatives, announcements, and community activations.

• Assist in go-to-market strategies for new products, integrations, and strategic launches.

• Identify suitable industry events and coordinate marketing activations, speaking opportunities, side events, and partner engagements.

• Lead marketing initiatives from conception to execution and measurement.

• Prioritize projects based on anticipated impact, audience relevance, and available resources.

• Monitor performance across content, distribution, PR, partnerships, and campaigns.

• Adapt strategies based on data, feedback, and evolving market conditions.

⛳️ Requirements

• 5–8+ years of marketing experience, preferably with significant exposure to crypto, Web3, DeFi, or financial technology.

• Strong comprehension of the crypto ecosystem, including its audiences, communities, distribution channels, and media landscape.

• Exceptional writing and storytelling capabilities, with the skill to articulate complex products clearly and convincingly.

• Demonstrated ability to carry out marketing initiatives independently without solely relying on agencies or project management.

• Experience collaborating with KOLs, influencers, PR agencies, media outlets, and external marketing partners.

• Background in developing and executing content, social distribution, partnerships, and event-focused marketing initiatives.

• A data-driven mindset for campaign measurement, audience growth, and channel optimization.

• Strong organizational skills with the capacity to manage multiple initiatives simultaneously.

• Ability to deeply understand a product and communicate its technical and commercial value through effective marketing.

• Experience marketing DeFi protocols, stablecoins, lending markets, yield products, or other on-chain financial infrastructures is especially advantageous.

• Existing connections with crypto media, KOLs, influencers, and ecosystem partners are particularly beneficial.

• Experience targeting high-value crypto users and investors.

• Proven experience in lean teams where speed, autonomy, and direct execution are crucial.

• Familiarity with both crypto-native and traditional finance or institutional audiences.

• Knowledge of the Asia-Pacific crypto market, particularly the crypto and financial ecosystems in Hong Kong and Singapore, as well as Chinese and Greater China media, communities, distribution channels, regional KOL networks, and APAC cultural nuances, is a significant advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and a remote-friendly environment.

• Access to cutting-edge tools and resources in the crypto space.

• Engaging and inclusive company culture.