This is a fully remote position, open to applicants in United States.

• Assist in growth initiatives by strategizing, implementing, and optimizing multi-channel marketing campaigns.

• Offer insights-driven recommendations to shape demand generation strategies and campaign planning.

• Collaborate closely with sales and product teams to ensure insights are integrated into messaging, targeting, and campaign execution.

• Facilitate cross-functional alignment to uphold consistent messaging and effective lead handoffs.

• Create targeted content that informs, engages, and nurtures prospects throughout their buyer journey.

• Execute and oversee demand generation campaigns across various channels: email marketing, conferences and events, and social media.

• Organize, implement, and support webinars and other virtual events to generate leads and enhance brand awareness.

• Perform market and adoption research to gain insights into industry trends, customer behavior, usage patterns, and competitive positioning.

• Identify and define target audiences by developing and maintaining detailed buyer personas.

• Gather insights through surveys, focus groups, CRM data, and analytics tools.

• Experience in marketing, demand generation, analytics, or a related discipline.

• Proficient in HubSpot or a comparable CRM/marketing automation platform.

• Strong analytical and problem-solving abilities with a talent for translating data into actionable insights.

• Experience in executing or supporting digital marketing campaigns (email, SEO, PPC, social media).

• Excellent communication and collaboration skills.

• Capability to manage multiple projects and priorities in a dynamic environment.

• Bachelor’s degree in a related field is preferred.

• Experience in education, EdTech, or B2B marketing is preferred.

• Familiarity with adoption or lifecycle marketing strategies.

• Experience collaborating cross-functionally with sales and product teams.

• Equal Opportunity Employer

Marketing Insights Specialist

People also viewed