Marketing Events & Partnerships Manager

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Take charge of the Omnichannel Event Strategy: Design and implement a comprehensive B2B event portfolio from the ground up—encompassing mixed trade shows, conferences, virtual webinars, and intimate regional client meetups—ensuring alignment of the event strategy and budget (over $300K) with our key buyer personas and business objectives.

• Oversee Complete Onsite Logistics: Assume full responsibility for all event logistics, including vendor negotiations, travel arrangements, and shipping promotional materials, while serving as the primary onsite manager and the professional face of the Swag.com brand.

• Propel Creative Activations & Field Events: Enhance our trade show visibility by leading innovative, high-impact activations (such as VIP dinners and partner sponsorships) and organizing intimate regional events aimed at fostering customer learning, retention, and sales opportunities.

• Source Speakers & Content: Work in close collaboration with Marketing and Customer Success teams to identify, secure, and prepare both customer and internal speakers for high-engagement trade show presentations and content-driven webinar series.

• Develop Strategic Partnerships: Identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations, in partnership with marketing and sales leadership, to broaden our reach into new prospective audiences.

• Enhance Lead Generation & ROI: Maintain a data-informed approach by managing the post-event handoff, tracking performance metrics, linking event activities to pipeline generation, and effectively reporting total event ROI to cross-functional teams.

• Foster Cross-functional Collaboration: Collaborate closely with marketing, sales, and customer teams to ensure effective event follow-ups, pipeline development, and ROI reporting.

⛳️ Requirements

• 3-5 years of experience in event planning and execution, demonstrating a successful history of managing high-touch sponsorships and lead-generation initiatives.

• Experience collaborating with Customer Success, Sales, and Marketing teams to design events that yield positive ROI.

• Proven capability to identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations.

• An adaptable mindset that is comfortable with both coaching and uncertainty; able to explore event formats that are new in a mature startup environment.

• Self-motivated, taking initiative in your role with minimal oversight.

🏝️ Benefits

• Generous Paid Time Off: Enjoy flexible paid time off policies along with major paid holidays to recharge.

• Comprehensive Health Coverage: Access full Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s health.

• Employee Wellness: Benefit from virtual medical consultations through MDLIVE and mental health services via select preferred partners.

• Family-Friendly Benefits: Receive up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, along with adoption assistance, pet insurance, caregiver leave, and fertility benefits.

• Financial Wellness: Prepare for the future with our 401(k) plan that includes company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to assist you in managing life’s financial challenges.

• Professional Development: Advance your career with access to training programs, certifications, and tuition assistance.