Marketing Domain Expert, SME

This is a fully remote position, open to applicants in United States.

📋 Description

• Workflow Definition: Establish essential marketing workflows, including campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management.

• Evaluation Creation: Create realistic test scenarios and metrics to assess the effectiveness of AI systems in tasks such as creative ideation, market analysis, customer segmentation, and message optimization.

• Capability Assessment: Evaluate the model's performance across various marketing functions, including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.

• Data Curation & Annotation: Locate, refine, and label high-quality marketing data (such as ad copy, campaign results, and brand assets) to train and enhance AI models.

• Feedback & Iteration: Analyze AI outputs, provide structured feedback, and suggest enhancements to improve the model’s marketing reasoning, accuracy, and applicability in real-world scenarios.

⛳️ Requirements

• Over 5 years of professional experience in one or more of the following fields: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising.

• Practical experience in at least one of the following areas: prompt engineering or refining AI algorithms, developing rubrics and “golden responses,” LLM evaluation/quality frameworks, or conducting financial analysis and decision-making with AI-driven tools.

• Demonstrated ability to convert intricate marketing concepts (such as attribution modeling, consumer psychology, pricing strategies) into structured frameworks and quantifiable actions.

• Strong analytical and strategic thinking capabilities; adept at managing both creative and data-centric marketing activities.

• Exceptional communication skills in English, capable of conveying marketing concepts to both technical and non-technical stakeholders.

• Keen attention to detail, robust organizational skills, and a comprehensive understanding of marketing best practices.

🏝️ Benefits

• Successful completion of a role-specific written assessment.

• Background check.