Marketing Designer

📋 Description

• Assist in the planning, execution, and monitoring of marketing initiatives across various channels including email, social media, blogs, events, and content platforms.

• Generate and curate engaging social media content, complete with captions and unique designs.

• Create advertising materials tailored for social media platforms and Google Ads.

• Evaluate competitors' social media strategies to enhance our own tactics.

• Generate marketing content for the website, including blogs, case studies, solution briefs, email campaigns, and e-books.

• Conduct research to identify content opportunities through community signals (such as Reddit, LinkedIn, and industry forums) to shape topic strategies and content calendars.

• Produce technically specialized content focused on cloud, AI, and AWS services for a B2B technical audience.

• Develop landing pages, marketing emails, and digital campaign assets.

• Partner with AWS collaborators on co-branded email marketing campaigns.

• Create infographics, solution briefs, and a well-crafted company profile.

• Design LinkedIn banners, posts, and advertisements.

• Maintain and refresh presentation and proposal/contract templates.

• Create templates for business reviews and other client-facing documents (including sign-offs and documentation).

• Collaborate on branding materials and promotional kits.

• Provide ongoing design assistance for various content needs.

• Review the live implementation of design assets against Figma specifications, identifying discrepancies in layout, copy, and functionality for developer correction.

• Develop content for sales and pre-sales presentations across our service offerings.

• Keep proposal and contract templates updated and consistent with brand standards.

• Nurture inbound leads from our website, social media, email, and other marketing channels for sales handoff.

• Collaborate with external partners and clients on co-branded deliverables, ensuring alignment between internal standards and partner expectations.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Design, Communications, or a related discipline (preferred).

• Over 3 years of experience in a marketing or design role, preferably within a technology organization.

• Proficient in Canva, Adobe Creative Suite, Figma, and HubSpot.

• Strong understanding of digital marketing tools and best practices.

• An inherent storyteller with a keen sense of empathy, capable of customizing messaging for diverse audiences.

• Exceptional verbal, written, and interpersonal communication abilities.

• Self-driven, proactive, and adept at thriving in a fast-paced environment.

🏝️ Benefits

• Health insurance

• Paid time off