Marketing Data & Performance Ops Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and sustain performance dashboards for paid media.

• Oversee the accuracy of marketing attribution and conversion tracking.

• Integrate advertising platforms with internal data systems such as Salesforce and analytics tools.

• Generate weekly and monthly performance reports for marketing leadership.

• Aid in campaign tagging, tracking parameters, and maintaining data integrity.

• Recognize trends and performance insights across various channels.

• Assist in budget pacing and forecasting models.

• Support analysis and reporting for campaign experiments.

⛳️ Requirements

• Minimum of 4 years of experience in marketing analytics, marketing operations, or performance marketing reporting.

• Proficient in Google Analytics, advertising platform reporting, SQL, and BI reporting tools (Snowflake is preferred).

• Excellent skills in Excel and spreadsheet management.

• Knowledge of marketing attribution and conversion tracking, particularly incrementality studies.

• Experience with Salesforce reporting tools.

• Familiarity with BI tools such as Sigma, Looker, or Tableau.

• Understanding of marketing automation platforms.

🏝️ Benefits

• Weave is an equal opportunity employer dedicated to creating an inclusive workplace where all individuals are recognized and supported. We encourage applications from anyone eager to learn, solve problems, and advance, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally protected characteristics. If you require accommodation due to a disability or special need, please inform us.