Marketing Data Analyst – Growth Marketing, Data Analytics

This is a fully remote position, open to applicants in Panama.

📋 Description

• Take charge of consistent performance monitoring across SEM, Meta, and TikTok, keeping an eye on key metrics (CAC, CPA, ROAS) and identifying significant shifts in channel performance.

• Regularly update and manage business intelligence dashboards in Sigma while enhancing the underlying data models with dbt and GitHub.

• Oversee, maintain, and troubleshoot conversion API pipelines for Meta, Google, and TikTok to guarantee accurate data reliability.

• Integrate external marketing data with internal business databases to create comprehensive analyses, guiding channel managers on budget adjustments.

• Distill complex channel performance data into clear, actionable strategic recommendations for stakeholders and executive leadership.

⛳️ Requirements

• Mid-Level proficiency with a demonstrated capability to operate autonomously without constant supervision or guidance.

• Strong advanced SQL skills accompanied by hands-on experience in developing and maintaining dbt models on GitHub.

• Direct experience in building, updating, and managing modern data dashboards specifically within Sigma.

• Proven experience in marketing analytics with a focus on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.

• Specific expertise in merging external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to enhance media investments.

• Exceptional English communication skills with a history of translating technical metrics into clear business insights for non-technical audiences.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility to work from the location that supports your productivity. All you need is a laptop and a stable internet connection.

• Highly Competitive USD Pay: Receive an excellent, market-leading salary in USD that surpasses typical industry offerings.

• Paid Time Off: We prioritize your well-being. Our paid time off policies ensure you can relax and recharge when necessary.

• Work with Autonomy: Embrace the freedom to manage your time as long as your responsibilities are met. Focus on outcomes rather than hours.

• Work with Top American Companies: Expand your skills while engaging in innovative, high-impact projects with leading U.S. companies.