Marketing Coordinator, Co-op

📋 Description

• Assist our marketing team on projects that encompass nearly all aspects of the business.

• Develop and schedule captivating social media content across platforms such as LinkedIn, YouTube, X, Instagram, and Reddit.

• Monitor and interact with MASV's social media channels by replying to comments, participating in pertinent discussions, and fostering a vibrant community around our brand.

• Recognize trends and opportunities to expand our audience and enhance MASV's visibility in the media, entertainment, and technology sectors.

• Compose email newsletters and campaigns that resonate with our target audience.

• Investigate trending subjects in media, entertainment, and technology to generate content ideas.

• Create marketing materials and social graphics using Canva to enhance the visual appeal of our content.

• Assist the team in preparing for industry events and webinars.

• Aid in coordinating outreach to partners, prospects, and media to broaden MASV’s reach.

• Contribute to the enhancement of MASV’s brand presence.

• Conduct research on competitors.

• Help formulate messaging and positioning that aligns with our target audience's interests.

• Update, stage, and optimize website content in Webflow.

• Support SEO and analytics efforts.

• Optimize HubSpot CRM for marketing automation, emails, and lead generation.

• Collaborate closely with the marketing team to brainstorm, plan, and implement marketing initiatives.

• Work together with sales and product teams to ensure consistent messaging and support growth strategies.

• Select a project focusing on a specialized area of marketing that aligns with MASV's marketing and growth objectives.

⛳️ Requirements

• Located in Canada, preferably within the Toronto to Kitchener-Waterloo corridor, in case we wish to meet for collaboration.

• Currently enrolled in a program related to Marketing, Communications, Business, or a similar field.

• Strong communicator with excellent writing abilities.

• Willing to engage hands-on and learn through practical experience.

• Inquisitive about technology, media, and business growth.

• Capable of working independently in a remote setting while collaborating with a distributed team.

• Comfortable managing multiple tasks and adhering to deadlines.

• Familiar with social media platforms (LinkedIn, YouTube, Instagram, Twitter/X), with a track record of fostering engagement and growth.

• Proficient in Google Workspace (Docs, Sheets, Slides).

• Bonus points for experience with Canva, HubSpot, WordPress, Google Analytics, or similar platforms.

• Bonus points for proficiency in German, French, and/or Spanish.

🏝️ Benefits

• Remote flexibility: Work from your home, a café, or your grandma’s cottage (as long as there’s Wi-Fi).

• Hands-on learning: Forego the coffee runs—you’ll be engaged in meaningful marketing work.

• Mentorship & growth: Gain insights directly from our marketing team, collaborate with sales and product, and experience the dynamic world of technology.

• Big-picture perspective: Understand how marketing relates to sales, brand growth, and product adoption.