Marketing Coordinator

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Execute the ABM/ABX strategy and foster its culture at Intelia by crafting impactful campaigns aimed at strategic (Enterprise) accounts.

• Lead, nurture, and motivate the Marketing team, conducting management rituals and steering the team towards achieving set objectives.

• Integrate Marketing, Sales, and Customer Success to ensure complete alignment and effectiveness throughout the revenue journey (Revenue Marketing).

• Develop and manage Customer Marketing initiatives, transforming the customer base into a catalyst for retention and revenue growth (advocacy/referral).

• Produce high-value experiences and content tailored to decision-makers and C-level executives at large enterprises.

• Strengthen Intelia’s market positioning and branding, maintaining brand consistency while clearly articulating our value proposition in Conversation Intelligence.

• Create repeatable account expansion playbooks and spearhead advocacy programs to convert customers into active brand ambassadors.

• Enhance Product Marketing strategy by organizing the go-to-market approach for new features, creating enablement resources (sales enablement), and refining product narratives (Phonetrack, Converx, and Monitoria) for Enterprise audiences.

• Effectively utilize AI and automation to ensure rapidity, efficiency, and scalability in marketing operations.

⛳️ Requirements

• Experience in B2B Enterprise SaaS: Background in Marketing within a B2B SaaS context, with some or all experience focused on Enterprise accounts (high-value and intricate sales cycles).

• Team Leadership: Proven experience in direct people management (coaching, development, and team rituals).

• Strategic Background: Demonstrated expertise in ABM/ABX and Growth Marketing, with notable projects in Branding, Positioning, and Product Marketing.

• Analytical and Data-Driven: Strong emphasis on business metrics, funnel optimization, and ROI measurement.

• Interpersonal Skills: Excellent communication and stakeholder alignment abilities.

• Innovation and Technology: Eagerness to employ AI and automation extensively in marketing operations.

• You will stand out if you have:

• Advanced Tech Stack: Practical experience with comprehensive marketing automation tools and ABM platforms (e.g., HubSpot, RD Station, Leadfeeder, Demandbase, or similar).

• Data Culture (BI): Familiarity with Business Intelligence tools (Power BI, Looker, Tableau) for dashboard creation and in-depth metrics analysis.

• Ecosystem Experience: Previous experience at SaaS companies focused on CX, Conversational AI, Customer Service, or Analytics (similar to Intelia’s core business).

• Advanced Product Marketing: Expertise in market research methodologies (win-loss analysis), competitive intelligence, structuring persona/ICP matrices, and developing comprehensive Sales Enablement playbooks (training and tools for the sales team to close Enterprise accounts).

• Customer Programs: Experience in designing Customer Advocacy strategies (retention, success stories, and referral programs).

🏝️ Benefits

• 100% remote work.

• Flash Meal/Meal Card (Mastercard).

• Health plan: Unimed Nacional, with a monthly fee but NO copay.

• Dental plan: DentalUni, with a monthly fee but NO copay.

• EcxCard accepted at pharmacies throughout Brazil.

• Corporate Wellhub plans to support your physical, psychological, and nutritional health.

• Day off during your birthday month.

• Partnerships with educational institutions: discounts for undergraduate, graduate, and short specialization courses.

• Online language platform: Partnered provider offering online classes with native teachers; choose from 1 to 7 languages.

• Home office allowance: monthly subsidy.