Marketing Coordinator

This is a fully remote position, open to applicants in India.

📋 Description

• Identify and reach out to trade publications, industry directories, and reputable websites within Beacon Funding’s targeted sectors.

• Execute outreach through email, telephone, and online submission forms to investigate advertising, backlink, and guest editorial possibilities.

• Conduct research and document contact names, submission processes, content prerequisites, pricing, and editorial schedules.

• Cultivate ongoing relationships with publication contacts and provide weekly updates to the Senior Digital Marketer.

• Draft preliminary outlines and initial drafts of press releases for review by the Senior Digital Marketer.

• Revise on-page content on key website pages according to the direction of the Senior Digital Marketer—this includes FAQs, factual updates, and AEO-optimized summary text.

• Enhance YouTube video titles, descriptions, chapters, and tags to ensure alignment with SEO and brand guidelines.

• Assist with the monthly AI search visibility audit by testing queries across ChatGPT, Perplexity, and Google AI Overviews, while documenting the outcomes.

• Implement schema markup code on CMS pages under the guidance of the Senior Digital Marketer.

• Publish approved blog posts to the Beacon Funding website while adhering to formatting and SEO protocols.

• Organize and post approved social media content according to the content calendar.

• Ensure that all content is accurately formatted, linked, and tagged prior to publication.

• Create original and engaging content for marketing initiatives based on briefs provided by subject matter experts (SME).

• Proofread and edit content to maintain the currency of marketing materials.

• Gather requirements to evaluate project needs.

• Maintain detailed notes and assist with meeting preparations.

• Generate and manage assigned tasks within the project management system.

• Complete designated research and marketing projects.

• Manage time effectively to meet expectations and deadlines.

⛳️ Requirements

• 4 to 10 years of experience in B2B marketing, communications, or a coordination role.

• Strong writing skills—clear, professional, and aligned with brand voice across email, social media, and outreach.

• Comfortable communicating over the phone and building rapport with both external and internal stakeholders.

• Highly organized and capable of self-managing multiple projects concurrently.

• Active user of AI tools (Claude, ChatGPT, or similar) in daily workflows.

• Basic understanding of HTML and CSS.

• Knowledge of SEO principles, including domain authority and backlink development.

• Experience with a Content Management System (CMS) such as DNN, HubSpot, or WordPress.

• Familiarity with keyword research and backlink auditing tools like SEMrush or Ahrefs.

• Comfortable utilizing project management tools such as Jira or Trello.

• Experience with social media publishing platforms like Statusbrew or Hootsuite.

• Degree in marketing or journalism.

• Experience with Google Analytics 4.

• Certification in Backlink Management or SEO Link Building.

• Relevant certifications in SEO, content marketing, or inbound marketing (e.g., SEMrush, HubSpot, or similar).

🏝️ Benefits

• Group Mediclaim Policy.

• Parental Insurance Coverage.

• Accident Policy.

• Retirement Benefits (Provident Fund).

• Gratuity.

• Overtime Bonus, Paid Vacation & Holidays, Profit Sharing & Incentives.