Marketing Communications Manager

This is a fully remote position, open to applicants in Georgia, +3 more countries.

📋 Description

• Take charge of a comprehensive marketing communications calendar for the entire company, which includes product launches, feature rollouts, campaigns, promotions, and announcements, specifying responsible parties and timelines.

• Execute product and brand launches from start to finish, transforming go-to-market insights into channel strategies across CRM, in-product interfaces, community engagement, social media, website and blog content, app stores, paid support resources, and public relations.

• Craft creative and content briefs that outline clear deliverables and deadlines.

• Act as the primary liaison for the design and production team; manage priorities, sequence tasks, and resolve requests.

• Monitor dependencies among product, legal, compliance, and finance teams to ensure assets are approved and launched on time.

• Manage joint communications with partners, collaborations, and sponsorships.

• Analyze post-campaign results in collaboration with analytics and CRM teams, conduct retrospectives, and apply insights to future briefs.

• Develop and sustain a messaging framework across GoMining's product range.

• Simplify technical and financial concepts into user-friendly language.

• Review outgoing communications to ensure consistency in tone and messaging.

• Maintain documentation for messaging, key-message one-pagers, FAQs, objection handling, and launch templates.

• Write and edit launch announcements, product pages, campaign ideas, executive materials, and partner-facing documents.

• Collaborate with legal and compliance teams on advertising and financial promotion requirements across various channels and regions.

• Monitor competitor and crypto/fintech market communications.

⛳️ Requirements

• A minimum of 4 years of experience in marketing communications, product marketing, integrated campaigns, or brand communications — either in-house at a fintech, marketplace, consumer app, or scale-up, or agency-side with similar clients.

• Demonstrated end-to-end ownership of multi-channel launches: you can guide us through campaigns you managed from brief to outcomes, and provide honest assessments of what succeeded and what didn't.

• Exceptional writing and editing skills in English (C1+). Your abilities will be evaluated based on real copy, not just descriptors in a CV.

• Authentic project management skills — prioritizing tasks, tracking dependencies, and adhering to deadlines and budgets across teams you do not oversee.

• The capability to maintain a high creative standard while communicating limitations, adjusting timelines, or informing senior stakeholders when requests fall outside project scope.

• Comfort with complex products: you enjoy the challenge of thoroughly understanding a mechanism before writing about it.

• Proficiency in data analysis — you interpret campaign performance metrics and utilize them to refine future briefs.

• Experience in coordinating with external agencies or creative studios.

• Preferred: Experience in crypto, Web3, mining, trading, neobanking, payments, or investment products.

• Preferred: Knowledge of advertising regulations for financial and crypto products across various advertising platforms and regions.

• Preferred: Experience in creating brand or messaging systems from the ground up rather than inheriting existing frameworks.

• Preferred: Proficiency in additional languages.

🏝️ Benefits

• Professional development: funding for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours among international teams.

• Paid time off: up to 20 vacation days, plus 8 company holidays and 5 personal days each year.

• Recognition initiatives: structured performance evaluations and team awards.

• Team culture: retreats in international destinations (for example, company accommodations in Cyprus).