Marketing Campaign Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the campaign engine: understanding the audience, segmentation, campaign ideation, creation, delivery, and optimization across email and social outreach channels.

• Acquire an in-depth understanding of CyberOne's Ideal Customer Profile.

• Daily monitoring of ZoomInfo GTM signals.

• Strategize and plan multi-channel campaign programs.

• Create a campaign calendar that aligns outreach activities with ongoing marketing programs.

• Compose all cadence copy, including subject lines, email content, LinkedIn connection requests, and follow-up messages.

• Collaborate with the Marketing team to establish and uphold HubSpot contact and company engagement scoring criteria.

• Evaluate engaged contacts against established ICP and intent criteria prior to advancing them to Sales-accepted Opportunities.

• Work closely with Marketing and Sales to enhance lead quality.

⛳️ Requirements

• 2 to 4 years of experience in B2B demand generation and outreach.

• Outstanding copywriting and communication abilities.

• Proficient in HubSpot Sales Hub.

• Highly organized and process-oriented.

• Familiarity with intent data or GTM signal tools.

• Experience utilizing LinkedIn Sales Navigator.

• Knowledge of account-based marketing (ABM) principles.

🏝️ Benefits

• Flexible work arrangements.

• Health insurance.

• Opportunities for professional development.