Marketing Automation Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute marketing campaigns based on creative briefs and project plans.

• Compose technical implementation documentation and set up campaigns within Braze Canvases.

• Design and construct intricate, multi-branch, behavior-triggered, time-delayed journey flows.

• Develop email, SMS, and push templates utilizing Liquid dynamic templating, conditional content, personalized variables, abort conditions, and live data pulls.

• Oversee SMS opt-in/opt-out, email unsubscribe, and push permission workflows in compliance with TCR regulations.

• Conduct quality assurance on campaigns prior to launching, including audience spot-checks, template rendering, link tracking, SMS encoding, and cross-client email rendering.

• Convert marketing briefs into audience definitions and confirm targeting logic against user data.

• Implement CEP best practices for messaging cadence, frequency capping, and communication prioritization.

• Utilize SQL to query Snowflake or review API payloads to validate events and attributes, perform pre-launch QA, and troubleshoot issues.

• Leverage platform-native diagnostic tools to identify issues.

• Create accurate audience segments and maintain a comprehensive segment library.

• Collaborate with cross-functional teams to define lifecycle stages and develop reusable, trackable segments.

• Construct and sustain reusable content blocks, brand-compliant modules, and snippet logic.

• Work alongside business and marketing teams to establish scalable personalization systems.

⛳️ Requirements

• Minimum of 4 years of experience with a leading CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or similar).

• At least 2 years of experience specifically with Braze.

• In-depth knowledge of journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing.

• Proficient in dynamic templating: conditional blocks, variable logic, and live data integrations.

• Experience in audience segmentation using behavioral data, custom attributes, and event properties.

• Strong grasp of contact data models — user profiles, identified versus anonymous users, subscription, and consent management.

• Capability to interpret API responses and event payloads to independently troubleshoot data issues without engineering assistance.

• Proficient in Liquid code.

• Comprehensive understanding of email deliverability principles: list hygiene, bounce handling, unsubscribe management, and sender reputation.

• Familiarity with email domains/behavior and record management.

• Knowledge of SMS compliance: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding.

• Awareness of TCR rules and regulations.

• Preferred: Proficiency in SQL and experience with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building.

• Preferred: Experience in consumer applications, marketplaces, or loyalty/rewards programs where lifecycle marketing directly influences repeat behavior.

• Preferred: Understanding of CRM data flows from a backend application via REST API or event streaming.

• Preferred: Experience with in-app messaging, content cards, or push notification strategies beyond transactional sends.

🏝️ Benefits

• Generous PTO and company holiday policy.

• Company-paid Short Term Disability.

• 100% employer-covered health and dental insurance.

• Higher-tier and dependent coverage options available.

• Vision plan available at employee cost.

• Child care benefits.

• Generous parental leave.

• Dog-friendly Austin office with stunning views of downtown.

• Daily lunches and snacks for in-office team members.