Marketing Automation Architect

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem.

• Establish the vision, architecture, and governance of the marketing automation platform.

• Facilitate scalable, data-driven customer engagement throughout the buyer lifecycle.

• Define the technical vision, architecture, and roadmap for Adobe Marketo Engage.

• Set up platform governance, standards, and best practices.

• Identify areas of technical debt and architectural opportunities.

• Monitor platform health, performance, and administration.

• Design and execute journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates.

• Act as the primary technical consultant for Marketing, Sales Operations, and Customer Success departments.

• Manage and enhance the Marketo/Salesforce integration, including synchronization, lifecycle logic, field mappings, and data integrity.

• Oversee integrations with webinar, event, LeanData, live chat, and CMS platforms.

• Serve as the main technical liaison with Adobe Marketo Support.

• Lead the strategy, governance, and ongoing optimization of lead scoring models and lifecycle frameworks.

• Collaborate with Sales Operations and Analytics to enhance lead quality, conversion rates, and pipeline performance.

• Act as a subject matter expert and mentor for the Marketing Operations team.

• Manage governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications.

• Spearhead continuous improvement and AI adoption initiatives.

• Collaborate with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to maintain a scalable, reliable, secure MarTech ecosystem positioned for future innovation.

• Report to the Director of Marketing Analytics & Marketing Technology.

⛳️ Requirements

• Bachelor’s degree, diploma, or an equivalent combination of education, certifications, and experience.

• 8+ years of experience in administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.

• Extensive experience in designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.

• In-depth expertise in integrating Marketo with Salesforce CRM and other enterprise marketing technology platforms.

• Proven track record in establishing platform governance, standards, and operational best practices.

• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.

• Adobe Marketo Engage Certified Expert certification is required or strongly preferred.

• Strong analytical mindset, troubleshooting skills, and solution design capabilities.

• Excellent communication skills.

• Salesforce certification is considered an asset.

• Fluency in AI and/or experience utilizing Microsoft 365 Copilot.

• Practical experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.

• Familiarity with privacy regulations, including CASL and GDPR.

• Knowledge of marketing analytics, attribution, and dashboard development.

🏝️ Benefits

• Benefits commencing from Day 1.

• Retirement Plan Matching.

• Flexible Paid Time Off.

• Wellness Support Programs and Resources.

• Parental & Caregiver Leaves.

• Fertility & Adoption Support.

• Continuous Development Support Program.

• Employee Assistance Program.

• Allyship and Inclusion Communities.

• Employee Recognition.

• Bonus opportunities.

• In-office events, including onboarding, team gatherings, and semi-annual and annual team meetings.

• Accommodations available upon request during the selection process.