Marketing Automation Analyst

📋 Description

• Create medium-complexity emails in SFMC independently, encompassing formatting, coding, and the incorporation of text, images, and dynamic content.

• Execute medium to high-complexity email campaigns utilizing SFMC.

• Develop and implement low-complexity deployment strategies to achieve campaign objectives.

• Establish and oversee email journeys and triggered email campaigns within SFMC.

• Track and report on email performance for low to medium complexity accounts.

• Analyze campaign outcomes and convert insights into presentations for clients.

• Offer suggestions to enhance email campaign performance and support program and revenue objectives for low complexity accounts.

• Work collaboratively with cross-functional teams to ensure email marketing is in sync with broader marketing strategies.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• 2–4 years of practical experience in email marketing, preferably within an agency setting.

• Proficient knowledge and expertise in Salesforce Marketing Cloud (SFMC) is essential.

• Familiarity with HTML/CSS for email formatting and coding.

• Strong analytical abilities to interpret data and present actionable insights.

• Exceptional communication and presentation skills.

• Capability to manage multiple projects and adhere to deadlines in a dynamic environment.

• Understanding of marketing automation best practices and compliance (e.g., CAN-SPAM).

• Knowledge of A/B testing practices and personalization techniques.

• Preferred Skills: Experience with AMPscript or SQL within SFMC.

🏝️ Benefits

• Medical, Dental, and Vision Insurance; additionally, we provide a company-funded health care concierge service to assist you in navigating our health plan for optimal decision-making.

• 401(k) plan with company matching.

• Paid vacation, sick, personal, and parental leave.

• Paid Volunteer Time: we prioritize giving back to our communities.

• Employee Recognition Program – redeem your recognition points for gift cards.

• Employee Assistance Program – offers resources to help you manage daily responsibilities.

• Access to on-demand training courses to further your career advancement.