Marketing Associate, Embedded Insurance Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance campaigns and lifecycle touchpoints for policyholders — covering everything from welcome and activation to renewal and win-back — in line with our established lifecycle framework.

• Manage the entire campaign process: collaborate with internal verticals and marketing leaders on the content calendar, craft emails and texts, produce assets, target specific audiences, and analyze results, including generated annualized premium.

• Hold direct revenue responsibility, ensuring that campaign effectiveness translates into growth across multiple expanding embedded insurance initiatives.

• Track and refine evergreen and lifecycle touchpoints based on performance metrics, advising leadership on necessary changes and overseeing their implementation.

• Assist in broadening policyholder marketing into new verticals set to launch in the upcoming months, cooperating with marketing leadership, program managers, and product managers.

• Synchronize with brand partners' marketing teams to align co-marketing calendars, ensuring mutual reinforcement of campaigns.

• Customize brand marketing kits for each partner and facilitate new partner launches within our embedded insurance programs.

• Create and distribute social media content for the company to promote policyholder events, product launches, and program milestones.

• Provide logistical support for partner-hosted events, including swag, event documentation, internal communications, and attendee updates (occasional travel may be necessary).

• Utilize AI tools (such as ChatGPT, Claude, etc.) proficiently for drafting, asset creation, and campaign brainstorming — leveraging these tools to enhance efficiency and elevate output quality.

⛳️ Requirements

• 1–3 years of marketing experience, whether in an agency, in-house, or startup environment.

• Excellent writing capabilities that enable you to create clear, on-brand emails, texts, and campaign materials with minimal guidance.

• Familiarity with email and campaign platforms like HubSpot, or a strong willingness to learn quickly.

• Ability to analyze campaign results, derive insights, and make adjustments, along with comfort in being evaluated on outcomes such as conversion rates and generated premium.

• Strong organizational skills to manage campaigns across 4 or more programs while maintaining attention to detail.

• A collaborative communication approach that effectively engages both internal teams and external brand partners.

• A genuine enthusiasm for hands-on, self-directed work: you prefer to take ownership rather than manage a vendor.

🏝️ Benefits

• Flexible Working.

• Flexible Time Off.

• Competitive Compensation.

• Comprehensive Healthcare.

• Company Retreats.