Marketing Associate

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the LATAM marketing strategy from start to finish — collaborate with the global Growth team on brand, messaging, and campaign schedules, then tailor and implement across Mexico, Brazil, and West LATAM, providing regional insights to enhance global campaigns.

• Manage the LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, overseeing everything from budgeting and logistics to pipeline attribution.

• Develop co-marketing initiatives with strategic partners (HITSS, Solvento, Atrevia, Accenture) — including joint events, co-branded content, and a partner marketing kit (decks, case studies, playbooks) for them to utilize independently.

• Oversee social media and content for the region — maintain a LinkedIn presence, engage in executive ghostwriting, and create localized case studies, webinars, and collateral in Spanish and Portuguese.

• Enhance regional brand visibility through media relationships, press engagements, speaking opportunities, and analyst exposure.

• Lead demand generation and marketing operations — execute paid, email, and ABM campaigns in coordination with BDRs/AEs, along with attribution, pipeline reporting, and management of the regional budget and vendors.

⛳️ Requirements

• 3–6 years of experience in B2B marketing, growth, or demand generation — preferably within a startup or high-growth tech company where you managed execution from start to finish.

• Adaptable profile: you can land, assume responsibility, and begin executing within weeks — no playbook, no team, no excuses.

• Demonstrated experience in organizing events (conferences, executive dinners, trade shows) and managing them from logistics to pipeline follow-up.

• Proficient across various channels: social media, content, email, paid, and partner co-marketing — you execute tasks independently rather than just coordinating.

• Strong writing and storytelling abilities in Spanish and English; capable of producing customer-facing content without agency assistance.

• Analytical mindset: you track everything (pipeline per event, CAC per channel, campaign ROI) and adjust strategies accordingly.

• Exceptional stakeholder management skills — comfortable aligning with a global Growth team while executing with local sales teams and partners.

• Professional fluency in both Spanish and English.

🏝️ Benefits

• Healthcare, dental, and vision coverage.

• Opportunity to work at a rapidly growing AI startup.

• Ownership & Autonomy - Take full control of projects and execute quickly.

• Top-Tier Compensation - Competitive salary plus equity in a high-growth startup.