Marketing Assistant

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Perform keyword research using designated tools to suggest monthly targeting priorities and content themes.

• Utilize generative AI to create informative, keyword-focused on-page and off-page content designed for user engagement and lead generation.

• Implement do-follow links on owned domains and collaborate with external publications to acquire backlinks.

• Track keyword rankings, domain authority, and organic traffic performance to identify trends and actionable insights.

• Repurpose existing content across various channels and compile monthly performance reports with recommendations for optimization.

• Create, schedule, and publish high-quality content aimed at brand-building and lead generation across Instagram, Facebook, LinkedIn, and other platforms.

• Write engaging captions that align with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production.

• Monitor comments, messages, and inquiries daily across platforms, ensuring all queries and leads are addressed within a strict two-business-hour SLA.

• Actively engage with followers, potential clients, clinics, industry accounts, and influencers to enhance brand visibility.

• Assist in setting up, scheduling, and executing accurate email marketing and SMS campaigns.

• Support Meta advertising efforts by collaborating with the external social media agency to develop effective creatives and write basic ad copy.

• Assist with campaign rollouts and content updates across websites, landing pages, and Shopify.

• Plan, develop, and update client-facing marketing materials such as posters, brochures, suggested copy, treatment menu pricing, and videos.

• Conduct research on aesthetic industry trends to ensure resources remain relevant and organized on the internal learning hub platform.

• Oversee the specialized Before and After Program by sourcing new results images monthly through social media outreach and direct client engagement.

• Obtain necessary client consent forms prior to organizing and distributing high-quality visuals across relevant digital channels.

• Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact information.

• Perform follow-up calls or emails to validate inquiries and direct clinical or engineering leads to the appropriate support channels.

• Manage general website administration tasks, including updating product details, uploading client testimonials, and onboarding team headshots.

• Conduct general maintenance on the CRM platform to ensure client information remains accurate.

⛳️ Requirements

• Proven experience using generative AI in a professional context to enhance output quality and efficiency.

• Prior copywriting experience, including writing for digital channels and social media platforms.

• Experience managing or contributing to social media accounts professionally across Instagram, Facebook, and LinkedIn.

• Demonstrated design skills and proficiency with Canva.

• Excellent written and verbal communication abilities, with a knack for creating compelling, on-brand copy.

• Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines.

• Comfortable making outbound follow-up calls and emails to verify the authenticity of inquiries and potential leads.

• High reliability, accountability, and a respectful, collaborative approach to teamwork.

• Nice-to-Have Skills

• Understanding of or a genuine interest in the beauty, aesthetics, or wellness industry.

• Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console.

• Familiarity with email marketing platforms like Klaviyo and SMS marketing technologies.

• Working knowledge of website administration tools such as WordPress Elementor and Shopify.

• Formal qualification in Marketing and Public Relations.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Dayshift (Australian Eastern Standard Time business hours).

• Full-time position.

• Health Maintenance Organization (HMO) coverage.

• Annual leave entitlement.

• Christmas Bonus equivalent to one month's wage (pro-rated).