Marketing and Digital Growth Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take charge of the execution of digital marketing initiatives and enhance the organisation’s online presence.

• Design and implement SEO strategies to boost organic visibility, improve search rankings, and increase website traffic.

• Perform keyword research and monitor the performance of the website.

• Evaluate competitor activities and identify opportunities to strengthen the digital presence.

• Track campaign performance and provide insights and recommendations for optimization.

• Oversee and maintain the organisation’s WordPress website.

• Create and optimize landing pages for marketing efforts.

• Ensure the website content is accurate, current, and optimized for search engines.

• Collaborate with external agencies and aid in developing in-house capabilities.

• Generate website content, blogs, and marketing copy.

• Design and update digital graphics utilizing Canva or similar tools.

• Assist with basic video editing and multimedia content creation.

• Ensure brand consistency across all marketing materials.

• Plan, launch, manage, and refine Google Ads campaigns.

• Plan, launch, manage, and enhance Meta advertising campaigns.

• Monitor conversions, campaign effectiveness, and return on investment.

• Collaborate with the Marketing Manager and leadership team.

• Contribute ideas to enhance lead generation, digital visibility, and customer engagement.

• Coordinate with external suppliers, agencies, and creative partners.

• Oversee assigned marketing initiatives from planning to execution.

⛳️ Requirements

• Proven experience in digital marketing, marketing operations, or growth marketing.

• Strong hands-on expertise in SEO and a solid understanding of search optimization principles.

• Experience in managing WordPress websites and digital content.

• Established background in running Google Ads and Meta advertising campaigns.

• Excellent skills in content writing and copywriting.

• Proficient in creating digital marketing assets using Canva or similar design platforms.

• Ability to analyze campaign data and convert insights into actionable recommendations.

• Capable of independently managing multiple marketing activities.

• Experience collaborating with internal stakeholders and external agencies.

• Proficient in WordPress.

• Proficient in Google Ads.

• Proficient in Meta Ads Manager.

• Familiarity with SEO and keyword research tools.

• Proficient in Canva.

• Experienced with Google Analytics or comparable analytics platforms.

• Familiar with Content Management Systems (CMS).

• Proactive, self-driven, and comfortable working autonomously.

• Commercially minded with a focus on measurable business results.

• Strong skills in prioritization and time management.

• Exceptional written communication and copywriting abilities.

• Creative, detail-oriented, and confident in proposing new ideas.

• Comfortable challenging existing methods and suggesting improvements.

• Adaptable in managing shifting priorities.

• Confident in collaborating with leadership and cross-functional stakeholders.

• Strong sense of ownership and accountability.

🏝️ Benefits

• Get paid in Australian Dollars.

• Medical insurance from day one for you + spouse (or parents if unmarried).

• Generous OPD coverage from doctor visits to all your medical needs.

• Home office setup allowance.

• Internet allowance.

• Gym & wellness allowance.

• Regular team events & engagement activities.

• Diji Assist mental health and counseling support.

• Reimbursement for industry certifications.

• Open-door culture.

• Flexible work – home or office.

• Rewards & recognition.

• Christmas and financial year-end parties.