Marketing Analytics Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take ownership of marketing funnel metrics and performance standards by establishing consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the organization.

• Develop and manage dashboards for channel leaders, campaign managers, and marketing executives utilizing HubSpot, Salesforce, and BI tools; automate recurring reports to minimize manual effort and enhance visibility.

• Create standardized reporting cycles - weekly, monthly, and quarterly - ensuring consistent metric roll-up across teams.

• Proactively identify performance trends, anomalies, and opportunities; generate executive-level reports that convert marketing performance and ROI into actionable narratives for leadership.

• Construct and maintain spend versus pipeline impact models and monthly insight briefs that inform investment decisions and highlight areas for team focus.

• Collaborate with marketing leadership during planning phases to model forecasting scenarios, validate targets with historical data, and represent analytical perspectives in budget discussions with RevOps and Finance.

• Develop and implement a measurement framework for marketing tests and pilots - establishing success metrics from the outset, rigorously tracking outcomes, and providing what-if analyses to support strategic channel and investment choices.

• Oversee campaign tracking infrastructure in collaboration with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - while advocating for marketing’s measurement requirements in cross-functional system conversations.

• Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to ensure completeness of contacts, accounts, and opportunities.

• Educate channel owners on self-service dashboards, create audience segmentation reports, and represent marketing in data governance discussions.

• At Fundraise Up, AI is an integral tool, not a mere experiment. We anticipate that each team member will actively leverage AI in their daily tasks, identify areas where AI can reshape challenges in their roles, and enhance their proficiency as tools evolve. You should already be meaningfully utilizing AI in your work and recognize its value and potential to improve your operations.

⛳️ Requirements

• Over 5 years of experience in marketing analytics, performance insights, or a related role - preferably in B2B SaaS with a complex, multi-touch funnel.

• Strong grasp of marketing technology stacks - understanding data flow between systems, identifying breakdowns, and resolving issues.

• Proficient with BI tools and comfortable creating dashboards from the ground up.

• Analytical precision combined with sound business judgment - you know which metrics are important and can articulate this to a non-technical audience.

• Skilled in data storytelling - able to distill complex analyses into clear narratives and actionable recommendations.

• Proficient with AI tools for data analysis, synthesis, and reporting - used to enhance quality work rather than replace judgment.

🏝️ Benefits

• Health, Dental, and Vision insurance fully covered for employees, 80% for employee plus dependents, and 70% for employee plus family.

• FSA and HSA Spending Accounts available.

• 20 vacation days, 5 sick days, 11 company holidays, plus an additional 1 floating holiday.

• 401(k) plan with company matching contributions.

• Fully company-paid short-term disability, long-term disability, basic life insurance, and AD&D coverage.

• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).

• Generous home office stipend to assist with your remote workspace.

• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).

• Charitable giving program and paid volunteer time off with registered non-profit organizations.