Marketing Analytics Manager

📋 Description

• Develop, manage, and consistently enhance the Marketing department's Power BI dashboards, which include goal tracking, executive scorecards, as well as pipeline and attribution reporting.

• Convert stakeholder needs into scalable data models, metric definitions, and reporting outputs that are precise, user-friendly, and easy to navigate.

• Implement and uphold standardized KPI frameworks, guaranteeing uniform definitions and calculations across all marketing reports.

• Establish and maintain multi-touch attribution and pipeline reporting, ensuring accurate data representation across various systems.

• Validate and reconcile data across different platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and addressing discrepancies.

• Oversee data flows among systems and resolve inconsistencies in collaboration with technical teams.

• Document data sources, metric logic, and reporting assumptions to promote transparency and scalability.

• Collaborate across functions to gather requirements, enhance data quality, and improve tracking and measurement capabilities.

• Assist in refining data structure, campaign tracking, and system integrations to boost reporting reliability.

• Create executive-ready dashboards and reporting outputs to facilitate monthly, quarterly, and annual performance evaluations.

⛳️ Requirements

• 5–8 years of experience in marketing analytics, marketing operations, or roles focused on reporting within a B2B setting.

• Advanced proficiency in Power BI, encompassing data modeling, DAX, and dashboard creation.

• Significant hands-on experience with multi-touch attribution and pipeline reporting.

• Familiarity with attribution platforms, specifically Marketo Measure.

• Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows.

• Strong analytical and problem-solving abilities with a keen attention to detail.

• Capability to juggle multiple projects and deliver high-quality results in a fast-paced environment.

• Proficient communication skills for engaging with cross-functional stakeholders.

• Experience in collaborating across departments and facilitating working sessions with stakeholders.

🏝️ Benefits

• Competitive total rewards package (base salary + bonus, if applicable).

• Customizable benefits package (3 medical plans with Health Savings Account company match).

• Generous paid time off starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.

• Flexible time off for exempt team members + 13 paid holidays.

• Paid parental leave (including maternity + paternity leave).

• Education assistance opportunities and complimentary access to LinkedIn Learning.

• Free mental health and family planning programs, including adoption assistance and fertility support.

• 401(K) program with company match.

• Pet insurance.

• Employee resource groups.