Senior Marketing Data & Analytics Specialist

This is a fully remote position, open to applicants in Massachusetts, +5 more states.

📋 Description

• Assist in developing marketing analytics strategies that align with organizational objectives and digital performance metrics.

• Work in partnership with cross-functional teams, including digital marketing, CRM, lifecycle, and sales departments.

• Ensure the accuracy and consistency of data throughout Salesforce, Pardot, and other integrated platforms.

• Leverage data, analytics, and AI-driven insights to guide campaign effectiveness and strategic planning.

• Keep abreast of best practices in analytics, AI advancements, and data privacy laws.

• Help ensure compliance with international data privacy standards such as CCPA, GDPR, and related regulations.

• Create and maintain dashboards and reporting frameworks utilizing tools like Power BI, Looker Studio, or similar platforms.

• Design standardized reporting templates to monitor marketing performance, pipeline, and revenue influence.

• Evaluate campaign effectiveness across various channels, including web, email, paid media, and lifecycle initiatives.

• Recognize trends, patterns, and opportunities for optimization using both traditional analytics and AI-assisted analysis.

⛳️ Requirements

• Bachelor’s degree in Data Analytics, Marketing, Business, or a related field.

• 3 to 6 years of experience in marketing analytics, business intelligence, or data analysis positions.

• Proficient experience with Power BI and/or other data visualization tools.

• Experience with Salesforce (SFDC) and Pardot or comparable marketing automation platforms.

• Familiarity with data enrichment tools such as ZoomInfo or similar platforms.

• Strong analytical and problem-solving abilities with a keen attention to detail.

• Capability to translate data into actionable insights and business recommendations.

• Knowledge of data governance and privacy regulations, including GDPR and CCPA.

• Familiarity with AI tools such as ChatGPT, Claude, or similar for data analysis and reporting.

• Preference for experience in predictive analytics, data modeling, or machine learning concepts.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

🏝️ Benefits

• Paid time off

• Health/dental/vision coverage

• Retirement benefits

• Flexible spending accounts