Marketing Analytics Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop the strategy and roadmap for marketing analytics, prioritizing tasks to align with business objectives.

• Coordinate the team's tasks regarding stakeholder requests and ensure the establishment and upkeep of BI reporting.

• Create cohesive reporting, automation processes, and predictive modeling.

• Evaluate unit economics (CAC, ROI/ROAS, LTV), channel performance, and the effectiveness of creative assets.

• Collaborate with marketing and business unit leaders, C-level executives, and Martech to steer meetings towards actionable decisions.

• Lead, strategize, review, and nurture the analytics team.

• Integrate AI methodologies into team workflows.

• Detect challenges and identify opportunities for growth.

⛳️ Requirements

• Minimum of 4 years of experience in marketing analytics for B2C mobile digital products.

• Demonstrated experience in team management.

• Comprehensive knowledge of the mobile ecosystem, including acquisition channels (Meta, TikTok, Google Ads, ASA/ASO), MMP, mobile attribution, and industry trends.

• Familiarity with performance metrics and models: CAC, ROI/ROAS, LTV.

• Strong technical expertise in SQL, Python, statistics, and BI tools.

• Daily utilization of AI tools in analytics, such as Claude and ChatGPT.

• Capability to incorporate AI strategies into team processes.

• Experience managing stakeholders at the C-level and marketing-head level.

• Knowledge of Tableau, dbt, and Databricks is advantageous.

• Practical experience in building AI self-serve solutions is a plus.

• Experience with organic acquisition channels is a plus.

🏝️ Benefits

• Fully remote work from anywhere in the world, with optional access to offices in Kyiv and Warsaw.

• Provision of necessary equipment regardless of work format and location.

• Competitive salary commensurate with skills and experience.

• Online yoga classes held twice weekly.

• English speaking clubs facilitated by a native speaker.

• Opportunities to present at both internal and external events.

• Annual budget that covers up to 50% of professional conferences, educational events, and workshops.

• Fixed annual flexible benefits budget that covers 50% of medical insurance, psychotherapy, sports, or dental care.

• 40 days of paid vacation and sick leave with no fixed dates.

• Support and equipment provided for uninterrupted work during wartime.

• Opportunities for career advancement and professional development.