Marketing AI & Automation Specialist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Develop, oversee, and expand AI-driven workflows for content generation, campaign execution, and sales enablement (including drafting assistants, content repurposing systems, and lead-scoring agents).

• Recognize repetitive, high-volume marketing tasks, then design, implement, and assess the automation that will replace them.

• Assess and incorporate AI tools and agents into the marketing technology stack.

• Create and enhance prompts, establish guardrails, and document workflows so the team can operate them independently.

• Ensure output quality, accuracy, and brand consistency while adjusting workflows as tools and requirements evolve.

• Manage HubSpot operations daily: contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting, automating wherever AI can efficiently handle the tasks.

• Collaborate with Operations and external partners to develop AI SDR agents that enhance qualification and outreach.

• Construct and maintain dashboards and reports that provide clear insights into the pipeline, campaign performance, and marketing KPIs.

• Integrate HubSpot with the marketing and AI tool stack, ensuring data remains clean, structured, and well-governed.

• Document CRM processes so that all regions operate from a unified playbook.

• Collaborate with marketing, operations, sales, and product teams to transform ideas into tangible results.

• Lead projects to successful completion on schedule, maintaining clear communication among stakeholders.

⛳️ Requirements

• A minimum of 2 years of experience in marketing operations, preferably within B2B or SaaS environments.

• At least 2 years of practical HubSpot expertise: administration, workflows, lead management, and reporting.

• Proficient in at least one automation platform (such as Zapier, Make, n8n, or HubSpot workflows/Breeze) beyond merely using AI chat tools.

• Sound judgment regarding the effectiveness of AI and its potential risks or limitations.

• Capability to document processes for non-technical colleagues to execute independently.

• A data-driven approach: able to demonstrate the impact of a workflow using quantitative metrics.

• Excellent written communication skills.

• Bonus if you possess:

• Experience in building or configuring an AI SDR/outbound agent.

• Knowledge of prompt engineering and guardrail design for production workflows (not just casual prompting).

• Familiarity with a scripting or no-code logic tool (e.g., basic JavaScript in Zapier/Make, or similar).

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional growth and development.

• Collaborative and inclusive company culture.