Marketing AI & Automation Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Assess and enhance business processes at SecureSpace Self Storage through AI-driven workflows and integrated systems.

• Provide guidance to marketing leadership and business owners regarding automation opportunities that boost efficiency, data quality, and decision-making.

• Evaluate requirements, define needs, compare options, and suggest priorities based on impact, cost, feasibility, and risk.

• Manage the design and delivery of solutions for content operations, reputation management, campaign tracking, reporting, and internal processes.

• Review cross-functional processes and recommend whether to redesign, automate, retain, or discontinue workflows.

• Specify business and technical requirements and choose workflow architecture, data structures, integration methods, and tools.

• Create and implement content-production systems with workflow stages, validation rules, human-review controls, publishing safeguards, and performance measures.

• Develop reputation-management systems for review intake, categorization, escalation, response approval, and follow-up.

• Revamp internal processes such as print-material requests, purchasing approvals, fulfillment handoffs, task routing, and recurring reporting.

• Design frameworks for ownership, handoff, tracking, and reporting for approved marketing initiatives.

• Establish alert logic and investigation criteria for changes in rankings, lead trends, reputation issues, and system failures.

• Create and implement integrations among CRM, call-tracking, content, reporting, and project-management systems.

• Set up field mappings, data-validation rules, location identifiers, campaign tags, and reconciliation controls.

• Analyze data quality and measurement gaps related to calls, inquiries, reservations, move-ins, and revenue reporting.

• Oversee testing, rollout, monitoring, and continuous improvement of AI and automation systems.

• Troubleshoot failures, identify recovery and corrective actions, and pause or roll back unsafe workflows during incident procedures.

• Implement access, credential, logging, and human-approval controls.

• Maintain an automation roadmap, document design decisions and procedures, train users, and assess adoption, savings, reliability, turnaround time, and costs.

• Establish standards for workflow design, documentation, testing, and change management.

• Utilize approved automation platforms, AI tools, integrations, and secure credential systems following company policies and applicable laws.

• Ensure compliance with review, privacy, consent, opt-out, and communication laws.

• Clearly designate AI-generated content for human review prior to publishing or external use.

• Plan deployment and maintenance activities, including technical sequencing, testing, and recovery procedures.

• Assess emerging AI and automation capabilities and provide recommendations to leadership on adoption.

• Perform additional duties as assigned.

⛳️ Requirements

• Proven experience in independently analyzing business processes and designing, deploying, and maintaining live automation systems in marketing operations, business operations, technology, or a related field.

• Proficient in at least one workflow platform such as n8n, Make, or Zapier, including branching logic, schedules, retries, and error handling.

• Experience with generative AI tools, model APIs, or AI agents in repeatable workflows, including structured outputs, quality checks, human review, and cost controls.

• Hands-on experience with REST APIs and webhooks, including API keys, OAuth, secure credential handling, JSON payloads, field mapping, rate limits, and debugging failed requests.

• Basic knowledge of JavaScript or Python; familiarity with Google Apps Script is a plus.

• Strong skills in spreadsheets and data validation.

• Excellent analytical, problem-solving, organizational, and time-management abilities.

• Capability to define ambiguous requirements, evaluate alternatives, and make technical and process decisions with general supervision.

• Effective written and verbal communication skills, including process documentation and training for non-technical users.

• Ability to advise non-technical stakeholders and exercise independent judgment within approved policies and budgets.

• Responsible handling of confidential information.

• Preferred experience with CRM or CMS systems, reputation-management tools, Google Workspace, Wrike, dashboards, SQL, or Git.

• Familiarity with SEO and digital marketing concepts is advantageous.

• Occasional work outside standard business hours may be necessary to address critical workflow failures.

• Ability to maintain documented escalation and manual fallback procedures.

• Capacity for extended periods of computer work and engagement with digital systems.

• Ability to perform essential functions with or without reasonable accommodation.

🏝️ Benefits

• Equal employment opportunities and reasonable accommodations for qualified individuals with disabilities.

• Occasional work outside of normal business hours may be required; routine after-hours coverage is not anticipated.